Natasha Brison
Assistant Professor, Health and Kinesiology
Office#: 352 Blocker
Mail Stop: 4243
Office Phone: (979) 458-1071
Primary Emphasis Area: Sport Management
Vita: View Document
Research Interests
Brand management and protection
Legal aspects of sport marketing (athlete image rights, endorsement regulations, and consumer advertising deception)
Publications (journal articles, books, book chapters)*

1. Baker III, T.A., Lui, X., Brison, N., & Pifer, D.* (2017). Air Qiaodan: An Examination of Transliteration and Trademark Squatting in China based on Jordan vs. Qiaodan Sports. International Journal of Sports Marketing & Sponsorship Special Issue: Sport Business in China, 18, 95-105. *

2. Brison, N. & Boyes, S. (2017). Athlete image rights in the US and UK. In Handbook of International Sport Business. Dodds, M., Heisey, K., & Ahonen, A. (Eds.) Howick Place, London: Routledge

3. Lobpries, J., Bennett, G., & Brison, N. (2017). Mary Ann to her Ginger: Comparing extended brand identity of two elite female athletes. International Journal of Sports Marketing & Sponsorship, 18, 347-362.

4. Baker, T. A., Byon, K. K., & Brison, N. (2017). Re-conceptualizing reverse meaning transfer: The moderating influence of meaning type. Sport Business, and Management: An International Journal, 7, 483-496

5. Baker III, T.A., & Brison, N. (2016). Boiler plate inked: Copyright actions brought by tattooists threaten athlete endorser publicity rights, Sport Marketing Quarterly, 25(2), 128-130.

6. Baker III, T.A., & Brison, N. (2016). From Board of Regents to O'Bannon: How antitrust and media rights have influenced college football, Marquette Sports Law Review, 26, 331-362.

7. Brison, N., Byon, K. K., & Baker, T. A. (2016). To tweet or not to tweet: The effects of social media endorsements on unfamiliar sport brands and athlete endorsers, Innovation: Management, Policy, & Practice, 18, 309-326.

8. Brison, N., Baker III, T.A., & Byon, K.K. (2015). Facebook likes as endorsements: An empirical examination of the National Advertising Division’s Coastal Contacts’ decision, Journal of Legal Aspects of Sport, 25, 104-122.

* Publication was joint-authored with students
Diss Publication was from a dissertation
ROS Publication was from a record of study

College of Education and Human Development Grants and Contracts
No current grants/contracts
Show Completed Grants/Contracts

Courses Taught
Former Doctoral Students
Katherine McNeil Brown (Summer, 2018), Ph.D.
Editorial Positions

Assoc Editor (2015 - ). Journal of Legal Aspects of Sport


(2017). Montague Center for Teaching Excellence.  Montague Center for Teaching Excellence Scholar Award

(2017). Young Professional Award.  Sport and Recreation Law Association Lori K. Miller Young Professional Award

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