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Natasha Brison
Assistant Professor, Health and Kinesiology
Office#: 214 Gilchrist
Mail Stop: 4243
Office Phone: (979) 458-1071
Primary Emphasis Area: Sport Management
Vita: View Document
Research Interests
Brand management and protection
Legal aspects of sport marketing (athlete image rights, endorsement regulations, and consumer advertising deception)
Publications (journal articles, books, book chapters)*

1. Brown, K.*, Brison, N., & Batista, P. (2019). An Empirical Analysis of Consumer Survey Use in Trademark Litigation. Loyola of Los Angeles Entertainment Law Review, 39, 237-283.

2. Brison, N. & Brown, K.* (2019). Legal Considerations. In ACSM's Clinical Exercise Physiology (1st edition). Thompson, W. (Ed.) Indianapolis, IN: American College of Sports Medicine.

3. Pickett, D., & Brison, N. (2019). Lose like a man: Body image and celebrity endorsement effects of weight loss product purchase intentions. International Journal of Advertising, 38, 1098-1115. doi: 10.1080/02650487.2019.1586208.

4. Brown, S.* & Brison, N. (2018). I will protect this house: US sport brand trademark infringement claims in China. Entertainment and Sport Law Journal, 16(4), 1-7. *

5. Brown, S.* & Brison, N. (2018). More than an Athlete: Constitutional and contractual analysis of activism in professional sports. Arizona State Sports & Entertainment Law Journal, 7(2), 249-289.

6. McDowell, J., Kim, A., & Brison, N. (2018). Professional Sport. In Contemporary Sport Management (6th edition). Pedersen, P. & Thibault, L. (Eds.) Champaign, IL: Human Kinetics.

7. Brown, K.*, & Brison, N. (2018). Tale of Two Trademarks: An analysis of the protection strategies of adidas and Converse. Entertainment and Sport Law Journal, 16(3), 1-6.

8. Baker III, T.A., Lui, X., Brison, N., & Pifer, D.* (2017). Air Qiaodan: An Examination of Transliteration and Trademark Squatting in China based on Jordan vs. Qiaodan Sports. International Journal of Sports Marketing & Sponsorship Special Issue: Sport Business in China, 18, 95-105. *

9. Brison, N. & Boyes, S. (2017). Athlete image rights in the US and UK. In Handbook of International Sport Business. Dodds, M., Heisey, K., & Ahonen, A. (Eds.) Howick Place, London: Routledge

10. Lobpries, J., Bennett, G., & Brison, N. (2017). Mary Ann to her Ginger: Comparing extended brand identity of two elite female athletes. International Journal of Sports Marketing & Sponsorship, 18, 347-362.

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* Publication was joint-authored with students
Diss Publication was from a dissertation
ROS Publication was from a record of study

College of Education and Human Development Grants and Contracts
No current grants/contracts
Show Completed Grants/Contracts

Courses Taught
Former Doctoral Students
Katherine McNeil Brown (Summer, 2018), Ph.D.
Editorial Positions

Associate Editor (2015 - ). Journal of Legal Aspects of Sport


(2017). Montague Center for Teaching Excellence.  Montague Center for Teaching Excellence Scholar Award

(2017). Young Professional Award.  Sport and Recreation Law Association Lori K. Miller Young Professional Award

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