Directory » NATASHA BRISON
214 GGB
458-1071
Department
KINESIOLOGY AND SPORT MANAGEMENT
Sport Management
Afilliations
Sport Management

NATASHA BRISON
Associate Professor
KINESIOLOGY AND SPORT MANAGEMENT
natasha.brison@tamu.edu
Curriculum Vitae
Research Interests
Athlete branding
Brand management and protection
Legal aspects of sport marketing (athlete image rights, endorsement regulations, and consumer advertising deception)
Education
Ph.D., Kinesiology, University of Georgia (2015)
J.D., Law, University of Georgia (1998)
COURSES TAUGHT
SPMT316. SALES STRATEGIES SPORT ORGS
2019A
SPMT333. SPORT MANAGEMENT
2016A,2015C
SPMT423. MKTG ASPECTS OF SPORT
2018A,2017C,2016C
SPMT482. PROFESSIONAL WRITING SEMINAR
2018A
SPMT485. DIRECTED STUDIES
2019B,2018A
SPMT489. SPECIAL TOPICS IN
2017A,2016C,2016A
SPMT616. SALES & REVENUE GEN IN SPORT
2020C,2020B,2019C,2019B,2018C
SPMT684. INTERNSHIP IN SPT MGMT
2018C
SPMT685. DIRECTED STUDIES
2020C,2020B,2020A,2019C,2019B
SPMT689. SPECIAL TOPICS IN
2017A,2016C,2016A
FORMER DOCTORAL STUDENTS
Bo Yu, Ph.D. (Summer 2022)
Sarah Marie Sharrar Brown (Summer 2020)
Katherine McNeil Brown (Summer 2018)
SELECTED PUBLICATIONS
Journal Articles
Brown, S.*, Brison, N., Brown, K., & Bennett, G. (2022). Do Fans Care About the Activist Athlete? A Closer Look at Athlete Activism Effect on Brand Image. International Journal of Sport Communication. Advance online publication. https://doi.org/10.1123/ijsc.2022-0101.
Harris, H.*, & Brison, N. T. (2022). A Tale of Two Brands: Examining Elite Female Athletes’ Branding and Self-Presentation Strategies Over Time. International Journal of Sport Communication. Advance online publication. https://doi.org/10.1123/ijsc.2022-0113
Yu, B.*, Brison, N. T., & Bennett, G. (2022). Why do women watch esports? A social role perspective on spectating motives and points of attachment. Computers in Human Behavior. doi.org/10.1016/j.chb.2021.107055
Brison, N., & Geurin, A. (2021). Social media engagement as a metric for ranking U.S. Olympic athletes as brand endorsers. Journal of Interactive Advertising. doi.org/10.1080/15252019.2021.1919251
Cho, S., Brison, N., Brown, K., & Quinn, K. (2021). A theoretical explanation of sport trademark litigation: Already v. Nike and Forever 21 v. adidas. Journal of Global Sport Management. doi: 10.1080/24704067.2021.1875563
Harris, H.*, Brison, N. T.; and Dixon, M. A. (2021). Hidden Consequences: Examining the Impact of NIL on Athlete Well-Being, Journal of Applied Sport Management, 13(2). doi.org/10.7290/jasm13r7xo
Oshiro, K.*, Brison, N., & Bennett, G. (2021). Personal branding project in a Sport Marketing class. Journal of Hospitality, Leisure, Sport & Tourism Education, 8(2021), 100308. doi.org/10.1016/j.jhlste.2021.100308 [published with student]
Sharifzadeh, Z.*, Brison, N., & Bennett, G. (2021). Cultural Considerations and Legal Limitations: Personal Branding Strategies and Challenges of Iranian Professional Athletes. Sport Business and Management: An International Journal. doi.org/10.1108/SBM-01-2021-0007
Brison, N., Baker, T., Byon, K., & Evans, N. (2020). An Interdisciplinary Examination of the Material Effects of Deceptive Sport Beverage Advertisements. Journal of Global Sport Management, 1-22. doi: 10.1080/24704067.2020.1711531
Brison, N., Pickett, D., & Brown, K. (2020). Losing weight with Charles and Dan: Examining potential liability for endorser claims in weight loss advertisements. Sport Marketing Quarterly, 29, 134-147.
Brown, S.* & Brison, N. (2020). Big data, big problems: Analysis of professional sport leagues’ CBAs and their handling of athlete biometric data. Journal of Legal Aspects of Sport, 30, 63-81. [published with student]
Brown, S.*, Brison, N., & Bennett, G. (2020). Corporate social marketing: An analysis of consumer responses to Nike's campaign featuring Colin Kaepernick. Global Sport Business Journal, 8, 33-50. [published with student]
Murry, T.*, Bennett, G., Brison, N., & Oshiro, K. (2020). Sitting to take a stand: Does activism impact an athlete’s brand image? International Journal of Sport Management, 21, 295-324. [published with student]
Brown, K.*, Brison, N., & Batista, P. (2019). An Empirical Analysis of Consumer Survey Use in Trademark Litigation. Loyola of Los Angeles Entertainment Law Review, 39, 237-283. [published with student]
Pickett, D., & Brison, N. (2019). Lose like a man: Body image and celebrity endorsement effects of weight loss product purchase intentions. International Journal of Advertising, 38, 1098-1115. doi: 10.1080/02650487.2019.1586208.
Brown, K.*, & Brison, N. (2018). Tale of Two Trademarks: An analysis of the protection strategies of adidas and Converse. Entertainment and Sport Law Journal, 16(3), 1-6. [published with student]
Brown, S.* & Brison, N. (2018). I will protect this house: US sport brand trademark infringement claims in China. Entertainment and Sport Law Journal, 16(4), 1-7. [published with student]
Brown, S.* & Brison, N. (2018). More than an Athlete: Constitutional and contractual analysis of activism in professional sports. Arizona State Sports & Entertainment Law Journal, 7(2), 249-289. [published with student]
Baker III, T.A., Lui, X., Brison, N., & Pifer, D.* (2017). Air Qiaodan: An Examination of Transliteration and Trademark Squatting in China based on Jordan vs. Qiaodan Sports. International Journal of Sports Marketing & Sponsorship Special Issue: Sport Business in China, 18, 95-105.
Baker, T. A., Byon, K. K., & Brison, N. (2017). Re-conceptualizing reverse meaning transfer: The moderating influence of meaning type. Sport Business, and Management: An International Journal, 7, 483-496
Lobpries, J., Bennett, G., & Brison, N. (2017). Mary Ann to her Ginger: Comparing extended brand identity of two elite female athletes. International Journal of Sports Marketing & Sponsorship, 18, 347-362.
Baker III, T.A., & Brison, N. (2016). Boiler plate inked: Copyright actions brought by tattooists threaten athlete endorser publicity rights, Sport Marketing Quarterly, 25(2), 128-130.
Baker III, T.A., & Brison, N. (2016). From Board of Regents to O'Bannon: How antitrust and media rights have influenced college football, Marquette Sports Law Review, 26, 331-362.
Brison, N., Byon, K. K., & Baker, T. A. (2016). To tweet or not to tweet: The effects of social media endorsements on unfamiliar sport brands and athlete endorsers, Innovation: Management, Policy, & Practice, 18, 309-326. doi.org/10.1080/14479338.2016.1237304.
Brison, N., Baker III, T.A., & Byon, K.K. (2015). Facebook likes as endorsements: An empirical examination of the National Advertising Division[8217]s Coastal Contacts[8217] decision, Journal of Legal Aspects of Sport, 25, 104-122.
Book Chapters
Brison, N. & Brown, K.* (2019). Legal Considerations. In ACSM's Clinical Exercise Physiology (1st edition). Thompson, W. (Ed.) Indianapolis, IN: American College of Sports Medicine. [published with student]
McDowell, J., Kim, A., & Brison, N. (2018). Professional Sport. In Contemporary Sport Management (6th edition). Pedersen, P. & Thibault, L. (Eds.) Champaign, IL: Human Kinetics.
Brison, N. & Boyes, S. (2017). Athlete image rights in the US and UK. In Handbook of International Sport Business. Dodds, M., Heisey, K., & Ahonen, A. (Eds.) Howick Place, London: Routledge
RESEARCH PROJECTS
US Sport and Culture Program at TAMU
Co-PI (). AMOS Sport Business School (Private)
2017-04-01 — 2018-07-31
AWARDS
Montague Center for Teaching Excellence. Montague Center for Teaching Excellence Scholar Award. (2017)
Young Professional Award. Sport and Recreation Law Association Lori K. Miller Young Professional Award. (2017)
EDITORSHIPS
Associate Editor. Journal of Legal Aspects of Sport (2015)