Associate Professor
Curriculum Vitae
Brian P. McCullough (Ph.D., Texas A&M University) is an Associate Professor and Director of the Center for Sport Management Research and Education at Texas A&M University. His research focus is on sport and the natural environment. He has published over 60 peer-reviewed journal articles and book chapters and has co-edited two books (Routledge Handbook of Sport and Sustainable Development; Routledge Handbook of Sport and the Environment). He contributed to the formation of the United Nations Sports for Climate Action Framework, which promotes environmental sustainability within the global sport sector.

Ph.D., Kinesiology (Sport Management), Texas A&M University (2011)
M.S., Sport Management, Texas A&M University (2007)
B.S., Sport Management, Ithaca College (2005)
KINE491. Research
SPMT272. Sport Marketing Issues
SPMT366. Sport Facility and Event Management
2021C, 2022A, 2022C
SPMT610. Managing Sport Organizations
2020C, 2021B, 2021C, 2022B, 2022C
SPMT613. Diversity and Ethics in Sport
SPMT685. Directed Studies
SPMT690. Theory of Research in Sport Management
SPMT691. Research
Highlighed Publications
McCullough, B. P. (in press). Advancing sport ecology research on sport and the natural environment. Sport Management Review.
McCullough, B. P., Jakar, G., & Kellison, T. (2023). Distance decay and public transportation usage among select professional Seattle sport fans. Tourism Geographies. 25(4), 1149-1165.
McCullough, B. P., & Trail, G. T. (2023). Assessing key performance indicators of corporate social responsibility initiatives in sport. European Sport Management Quarterly, 23(1), 82-103.
Todaro, N. M., McCullough, B. P., & Daddi, T. (2023). Stimulating the adoption of green practices by professional football organisations: A focus on stakeholders’ pressures and expected benefits. Sport Management Review 26(1), 156-180.
Cooper, J. A., & McCullough, B. P. (2021). Bracketing sustainability: Carbon footprinting March Madness to rethink sustainable tourism approaches and measurements. Journal of Cleaner Production, 318(10), 128475. [published with student]
Trail, G. T. & McCullough, B. P. (2021). A longitudinal study of sustainability attitudes, intentions, and behaviors. Sustainability Science, 16(5), 1503-5118.
McCullough, B. P., Orr, M. & Kellison, T. (2020). Sport ecology: Conceptualizing an emerging subdiscipline within sport management. Journal of Sport Management, 34(6), 509-520. [published with student]
McCullough, B. P., Orr, M., Watanabe, N. M. (2020). Measuring externalities: The imperative next step to sustainability assessment in sport. Journal of Sport Management, 34(5), 393–402. [published with student]
McCullough, B. P., Pfahl, M., & Nguyen, S. (2016). The green waves of environmental sustainability in sport. Sport in Society, 19(7), 1040–1065.
Books and Monographs
McCullough, B. P., Kellison, T. B., & Melton, E. N. (Eds.). (2022). The Routledge handbook of sport and sustainable development. London: Routledge.
McCullough, B. P., & Kellison, T. B. (Eds.). (2018). Routledge handbook of sport and the environment. London: Routledge.
Journal Articles
McCullough, B. P., Collins, A., Roberts, J., & Villalobos, S. (2023). Sport events and emissions reporting: An analysis of the Council for Responsible Sport’s standard in running events. Sustainability 15(19), 14375. [published with student]
McCullough, B. P., Hardie, A., Kellison, T., & Dixon, M. A. (2023). Environmental perspectives of external stakeholders in sport. Managing Sport and Leisure, 28(6), 670-683. [published with student]
Breitbarth, T., McCullough, B. P., Collins, A., Gerke, A., & Hernold, D. M. (2023). Environmental matters in sport: Sustainable research in the academy. European Sport Management Quarterly, 23(1), 5-12.
Martins, R., Pereira, E., Rosado, A, Marôco, J., McCullough, B. P., Mascarenhas, M. (2022). Understanding spectator sustainable transportation intentions in international sport tourism events. Journal of Sustainable Tourism, 30(8), 1972-1991. [published with student]
Straw, C. M., McCullough, B. P., Segars, C., Daher, B., & Patterson, M. (2022). Reimagining sustainable community sports fields of the future: A framework for convergent science-stakeholder decision making. Circular Economy and Sustainability, 2, 1267-1277.
McCullough, B. P., & Pelcher, J. A. (2021). Instructor–student mentoring: Strengths of transformative sustainability learning and its direct application to impact industry and curricular refinement. Sustainability, 13(19), 10768. [published with student]
McCullough, B. P. & Trail, G. T. (2021). Transformative marketing: health and well-being of Special Olympic athletes. International Journal for Sports Marketing and Sponsorship, 22(3), 477-492.
Pelcher, J. A., McCullough, B. P., & Trendafilova, S. A. (2021). Collegiate athletics environmental sustainability efforts within STARS reporting. International Journal of Sustainability in Higher Education, 22(2), 328-343. [published with student]
Sartore-Baldwin, M. L. & McCullough, B. P. (2021). Examining sport fans and the endangered species nonhuman animals who represent their affiliated team mascot. Society & Animals, 29(3), 268-286.
McCullough, B. P., Pelcher, J. A., & Trendafilova, S. (2020). An exploratory analysis of the environmental sustainability performance signaling communications among North American sport organizations. Sustainability, 12(5), 1950.
Casper, J., McCullough, B. P., & Pfahl, M. E. (2020). Examining environmental fan engagement initiatives through values and norms with intercollegiate sport fans. Sport Management Review, 23(2), 348-360.
Cunningham, G. B., McCullough, B. P., & Hohensee, S. (2020). Physical activity and climate change attitudes. Climatic Change, 159(1), 1-14. [published with student]
Cunningham, G. B., Wicker, P., & McCullough, B. P. (2020). Pollution, health, and the moderating role of physical activity opportunities. International Journal of Environmental Research and Public Health, 17(17), 6272.
Kellison, T., & McCullough, B. P. (2020). Angelenos' environmental attitudes and behaviors in advance of LA 2028. Journal of Olympic Studies, 1(2), 1-21.
Orr, M., McCullough, B. P., & Pelcher, J. (2020). Leveraging sport as a venue and vehicle for transformative sustainability learning. International Journal of Sustainability in Higher Education, 21(6), 1071-1086. [published with student]
Trail, G. T., & McCullough, B. P. (2020). Marketing sustainability through sport: Testing the sport participant sustainability behavior model. European Sport Management Quarterly, 20(2), 109-129.
Pelcher, J. A., & McCullough, B. P. (2019). Greening the university’s front porch: Environmental sustainability in collegiate athletics. Case Studies in Sport Management, 8(1), 13-17. [published with student]
Tsuji, Y. & McCullough, B. P. (2019). Brand awareness of cause-related sponsorship announcements. Journal of Contemporary Athletics, 13(4), 1-19
McCullough, B. P., Kellison, T. B., & Wendling, E. (2018). Formation and function of a collegiate athletics sustainability committee. Journal of Amateur Sport, 4(1), 52-81. [published with student]
McCullough, B. P. & Trendafilova, S. (2018). Industry-academic collaborations to advance sustainability. Sport & Entertainment Review, 4(3), 64-69.
Sartore-Baldwin, M. L. & McCullough, B. P. (2018). Equity-based sustainability and ecocentric management: Creating more ecologically just sport organization practices. Sport Management Review, 21(4), 391-402.
Trail, G. T., & McCullough, B. P. (2018). Differential effects of internal and external constraints on sustainability intentions: A hierarchical regression analysis by market segment of running event participants. Journal of Management for Global Sustainability, 6(2), 1-36.
Trendafilova, S. & McCullough, B. P. (2018). Environmental sustainability scholarship and the efforts of the sport sector: A rapid review of literature. Cogent Social Sciences, 4(1), 1-15.
McCullough, B. P. & Melton, E. N. (2017). The benefits of becoming a green company: A corporate marketing approach. Journal of Contemporary Athletics, 11(1) 31-46.
Casper, J., Pfahl, M., & McCullough, B. P. (2017). Is going green worth it? Assessing fan engagement and perceptions of athletic department environmental efforts. Journal of Applied Sport Management, 9(1), 106-134.
Sartore-Baldwin, M. L., McCullough, B. P. & Quatman-Yates, C. (2017). Shared responsibility and issues of injustice and harm within sport. Quest, 69(3), 366-383.
McCullough, B. P., & Kellison, T. B. (2016). Go green for the home team: Sense of place and environmental sustainability in sport. Journal of Sustainability Education, 11(February) 1-14.
McCullough, B. P., Trendafilova, S., & Picariello, M. (2016). Legitimizing sustainability efforts through strategic partnerships. Sport & Entertainment Review, 2(3), 77-83.
Kellison, T. B., & McCullough, B. P. (2016). A forecast for the mainstreaming of environmental sustainability. Sport & Entertainment Review, 2(1), 11-18.
Kellison, T. B., Trendafilova, S., & McCullough, B. P. (2015). Considering the social impact of sustainable stadium design. International Journal of Event Management Research, 10(1), 63-83.
Martinson, D., Schneider, R., & McCullough, B. P. (2015). An analysis of the factors and marketing techniques affecting attendance at NCAA Division I women’s basketball games. The Journal of Sport, 4(2), 43-60. [published with student]
Pfahl, M., Casper, J., Trendafilova, S., McCullough, B. P., & Nguyen, S. N. (2015). Crossing boundaries: An examination of sustainability department and athletics department collaboration regarding environmental issues. Communication & Sport, 3(1), 27-56.
Casper, J., Pfahl, M., & McCullough, B. P. (2014). Intercollegiate sport and the environment: Examining fan engagement based on athletics department sustainability efforts. Journal of Issues in Intercollegiate Athletics, 7, 65-91.
Trendafilova, S., McCullough, B. P., Pfahl, M., Nguyen, S. N., Casper, J., & Picariello, M. (2014). Environmental sustainability in sport: Current state and future trends. Global Journal on Advances Pure and Applied Sciences, 3, 9-14. [published with student]
McCullough, B. P. (2013). Identifying the influences on sport spectator recycling behaviours using the theory of planned behaviour. International Journal of Sport Management and Marketing, 14(1/2/3/4), 146-168.
McCullough, B. P., & Cunningham, G. B. (2011). Recycling intentions among youth baseball spectators. International Journal of Sport Management and Marketing, 10(1/2), 104-120.
McCullough, B. P., & Cunningham, G. B. (2010). A conceptual model to understand the impetus to engage in and the expected organizational outcomes of green initiatives. Quest, 62(4), 348-363.
Cunningham, G. B., Sartore, M. L., & McCullough, B. P. (2010). The influence of applicant sexual orientation, applicant gender, and rater gender on ascribed attributions and hiring recommendations of personal trainers. Journal of Sport Management, 24(4), 400-415.
Other Publications and Presentations
Texas A&M Athletics. (2023). Texas A&M Athletics Sustainability Master Plan. [published with student]
United Nations Environment Programme (2022). Sports for Nature: Setting a baseline – Handbook. [Orr, M., Pippard, J., Arbieu, U., Casper, J., Kellison, T., Howell, J., Ross, W., Murfree, J., McCullough, B., & Trendafilova, S. (authors)]. Nairobi, Kenya.
McCullough, B. P., Collins, A., Bergsgard, N. A., Muhar, A., Tyrväinen, L. (2018, April 20). The Impact of Sport and Outdoor Recreation (Friluftsliv) on the Natural Environment. Mistra, 1-48. Retrieved from
UNFCCC. (2018, December). Sports for Climate Action Framework. United Nations, 1-10. Retrieved from
Research Fellow, North American Society for Sport Management, 2021
International Journal of Sports Marketing and Sponsorship, 2022-present.
Journal of Amateur Sport, 2016-present.
Journal of Sport Management, Editorial Board, 2023 - present
European Sport Management Quarterly (Special Issue Editor: Environmental Matters, 2022)
Director, Center for Sport Management Research and Education, Texas A&M University, 2022-present.
North American Society for Sport Management, Member at Large, 2020 - 2022
North American Society for Sport Management, Secretary, 2013 - 2017.
Coordinator, Sport Sustainability Leadership Certificate, Seattle University, 2014 – 2018.
Fellow, Center for Business Ethics, Albers School of Business and Economics, Seattle University, 2019 – 2020.
Fellow, Center for Environmental Justice and Sustainability – Seattle University, 2015 – 2016.
Best Paper for 2014, College Sport Research Institute, 2014.
Student Organization Advisor of the Year, Bowling Green State University, AY 2013 – 2014.
Outstanding Graduate Student of the Year in Sport Management – Texas A&M University, 2010.