BRIAN MCCULLOUGH

Directory » BRIAN MCCULLOUGH

235 GGB
4587825

Department

KINESIOLOGY AND SPORT MANAGEMENT

Sport Management

Afilliations

Center for Sport Management Research & Education

Sport Management

Sydney & J.L. Huffines Institute for Sports Medicine & Human Performance

BRIAN MCCULLOUGH

Associate Professor

KINESIOLOGY AND SPORT MANAGEMENT

brian.mccullough@tamu.edu

Curriculum Vitae

Scholar@TAMU Profile:

Google Scholar Profile:

Resources and Web Sites

Laboratory for Sustainability in Sport

Research Interests

Environmental Sustainability

Sport Ecology

Fan Engagement

Behavior Change

BIOGRAPHY

Brian P. McCullough (Ph.D., Texas A&M University) is an Associate Professor and Director of the Center for Sport Management Research and Education at Texas A&M University. His research focus is on sport and the natural environment. He has published over 60 peer-reviewed journal articles and book chapters and has co-edited two books (Routledge Handbook of Sport and Sustainable Development; Routledge Handbook of Sport and the Environment). He contributed to the formation of the United Nations Sports for Climate Action Framework, which promotes environmental sustainability within the global sport sector.

Education

Ph.D., Kinesiology (Sport Management), Texas A&M University (2011)

M.S., Sport Management, Texas A&M University (2007)

B.S., Sport Management, Ithaca College (2005)

COURSES TAUGHT

KINE491. Research

2022C

SPMT272. Sport Marketing Issues

2021A

SPMT366. Sport Facility and Event Management

2021C, 2022A, 2022C

SPMT610. Managing Sport Organizations

2020C, 2021B, 2021C, 2022B, 2022C

SPMT613. Diversity and Ethics in Sport

2021A

SPMT685. Directed Studies

2021C,2022A,2022B,2022C

SPMT690. Theory of Research in Sport Management

2022C

SPMT691. Research

2021C

SELECTED PUBLICATIONS

Highlighed Publications

McCullough, B. P., Jakar, G., & Kellison, T. (in press). Distance decay and public transportation usage among select professional Seattle sport fans. Tourism Geographies. https://doi.org/10.1080/14616688.2022.2086906 Edit

McCullough, B. P., & Trail, G. T. (in press). Assessing key performance indicators of corporate social responsibility initiatives in sport. European Sport Management Quarterly. https://doi.org/10.1080/16184742.2022.2033808 Edit

Cooper, J. A., & McCullough, B. P. (2021). Bracketing sustainability: Carbon footprinting March Madness to rethink sustainable tourism approaches and measurements. Journal of Cleaner Production, 318(10), 128475. https://doi.org/10.1016/j.jclepro.2021.128475 [published with student] Edit

Trail, G. T. & McCullough, B. P. (2021). A longitudinal study of sustainability attitudes, intentions, and behaviors. Sustainability Science, 16(5), 1503-5118. https://doi.org/10.1007/s11625-021-00954-7 Edit

McCullough, B. P., Orr, M. & Kellison, T. (2020). Sport ecology: Conceptualizing an emerging subdiscipline within sport management. Journal of Sport Management, 34(6), 509-520. https://doi.org/10.1123/jsm.2019-0294 [published with student] Edit

McCullough, B. P., Orr, M., Watanabe, N. M. (2020). Measuring externalities: The imperative next step to sustainability assessment in sport. Journal of Sport Management, 34(5), 393–402. https://doi.org/10.1123/jsm.2019-0254 [published with student] Edit

McCullough, B. P., Pfahl, M., & Nguyen, S. (2016). The green waves of environmental sustainability in sport. Sport in Society, 19(7), 1040–1065. https://doi.org/10.1080/17430437.2015.1096251 Edit

Books and Monographs

McCullough, B. P., Kellison, T. B., & Melton, E. N. (Eds.). (2022). The Routledge handbook of sport and sustainable development. London: Routledge. https://doi.org/10.4324/9781003023968

McCullough, B. P., & Kellison, T. B. (Eds.). (2018). Routledge handbook of sport and the environment. London: Routledge. https://doi.org/10.4324/9781315619514

Journal Articles

McCullough, B. P., Hardie, A., Kellison, T., & Dixon, M. A. (in press). Environmental perspectives of external stakeholders in sport. Managing Sport and Leisure, 1-14. https://doi.org/10.1080/23750472.2021.1950037 [published with student]

Straw, C. M., McCullough, B. P., Segars, C., Daher, B., & Patterson, M. (in press). Reimagining sustainable community sports fields of the future: A framework for convergent science-stakeholder decision making. Circular Economy and Sustainability, 1-11. https://doi.org/10.1007/s43615-021-00115-z

Todaro, N. M., McCullough, B. P., & Daddi, T. (in press). Stimulating the adoption of green practices by professional football organisations: A focus on stakeholders’ pressures and expected benefits. Sport Management Review. https://doi.org/10.1080/14413523.2022.2046971

Martins, R., Pereira, E., Rosado, A, Marôco, J., McCullough, B. P., Mascarenhas, M. (2022). Understanding spectator sustainable transportation intentions in international sport tourism events. Journal of Sustainable Tourism, 30(8), 1972-1991. https://doi.org/10.1080/09669582.2021.1991936 [published with student]

McCullough, B. P., & Pelcher, J. A. (2021). Instructor–student mentoring: Strengths of transformative sustainability learning and its direct application to impact industry and curricular refinement. Sustainability, 13(19), 10768. https://doi.org/10.3390/su131910768 [published with student]

McCullough, B. P. & Trail, G. T. (2021). Transformative marketing: health and well-being of Special Olympic athletes. International Journal for Sports Marketing and Sponsorship, 22(3), 477-492. https://doi.org/10.1108/IJSMS-04-2020-0046

Pelcher, J. A., McCullough, B. P., & Trendafilova, S. A. (2021). Collegiate athletics environmental sustainability efforts within STARS reporting. International Journal of Sustainability in Higher Education, 22(2), 328-343. https://doi.org/10.1108/IJSHE-07-2020-0246 [published with student]

Sartore-Baldwin, M. L. & McCullough, B. P. (2021). Examining sport fans and the endangered species nonhuman animals who represent their affiliated team mascot. Society & Animals, 29(3), 268-286. https://doi.org/10.1163/15685306-12341605

McCullough, B. P., Pelcher, J. A., & Trendafilova, S. (2020). An exploratory analysis of the environmental sustainability performance signaling communications among North American sport organizations. Sustainability, 12(5), 1950. https://doi.org/10.3390/su12051950

Casper, J., McCullough, B. P., & Pfahl, M. E. (2020). Examining environmental fan engagement initiatives through values and norms with intercollegiate sport fans. Sport Management Review, 23(2), 348-360. https://doi.org/10.1016/j.smr.2019.03.005

Cunningham, G. B., McCullough, B. P., & Hohensee, S. (2020). Physical activity and climate change attitudes. Climatic Change, 159(1), 1-14. https://doi.org/10.1007/s10584-019-02635-y [published with student]

Cunningham, G. B., Wicker, P., & McCullough, B. P. (2020). Pollution, health, and the moderating role of physical activity opportunities. International Journal of Environmental Research and Public Health, 17(17), 6272. https://doi.org/10.3390/ijerph17176272

Kellison, T., & McCullough, B. P. (2020). Angelenos' environmental attitudes and behaviors in advance of LA 2028. Journal of Olympic Studies, 1(2), 1-21. https://doi.org/10.5406/jofolympstud.1.2.0001

Orr, M., McCullough, B. P., & Pelcher, J. (2020). Leveraging sport as a venue and vehicle for transformative sustainability learning. International Journal of Sustainability in Higher Education, 21(6), 1071-1086. https://doi.org/10.1108/IJSHE-02-2020-0074 [published with student]

Trail, G. T., & McCullough, B. P. (2020). Marketing sustainability through sport: Testing the sport participant sustainability behavior model. European Sport Management Quarterly, 20(2), 109-129. https://doi.org/10.1080/16184742.2019.1580301

Pelcher, J. A., & McCullough, B. P. (2019). Greening the university’s front porch: Environmental sustainability in collegiate athletics. Case Studies in Sport Management, 8(1), 13-17. https://doi.org/10.1123/cssm.2018-0017 [published with student]

Tsuji, Y. & McCullough, B. P. (2019). Brand awareness of cause-related sponsorship announcements. Journal of Contemporary Athletics, 13(4), 1-19

McCullough, B. P., Kellison, T. B., & Wendling, E. (2018). Formation and function of a collegiate athletics sustainability committee. Journal of Amateur Sport, 4(1), 52-81. https://doi.org/10.17161/jas.v4i1.6661 [published with student]

McCullough, B. P. & Trendafilova, S. (2018). Industry-academic collaborations to advance sustainability. Sport & Entertainment Review, 4(3), 64-69.

Sartore-Baldwin, M. L. & McCullough, B. P. (2018). Equity-based sustainability and ecocentric management: Creating more ecologically just sport organization practices. Sport Management Review, 21(4), 391-402. https://doi.org/10.1016/j.smr.2017.08.009

Trail, G. T., & McCullough, B. P. (2018). Differential effects of internal and external constraints on sustainability intentions: A hierarchical regression analysis by market segment of running event participants. Journal of Management for Global Sustainability, 6(2), 1-36. http://dx.doi.org/10.13185/JM2018.06206

Trendafilova, S. & McCullough, B. P. (2018). Environmental sustainability scholarship and the efforts of the sport sector: A rapid review of literature. Cogent Social Sciences, 4(1), 1-15. https://doi.org/10.1080/23311886.2018.1467256

McCullough, B. P. & Melton, E. N. (2017). The benefits of becoming a green company: A corporate marketing approach. Journal of Contemporary Athletics, 11(1) 31-46.

Casper, J., Pfahl, M., & McCullough, B. P. (2017). Is going green worth it? Assessing fan engagement and perceptions of athletic department environmental efforts. Journal of Applied Sport Management, 9(1), 106-134. https://doi.org/10.18666/JASM-2017-V9-I1-7690

Sartore-Baldwin, M. L., McCullough, B. P. & Quatman-Yates, C. (2017). Shared responsibility and issues of injustice and harm within sport. Quest, 69(3), 366-383. https://doi.org/10.1080/00336297.2016.1238769

McCullough, B. P., & Kellison, T. B. (2016). Go green for the home team: Sense of place and environmental sustainability in sport. Journal of Sustainability Education, 11(February) 1-14.

McCullough, B. P., Trendafilova, S., & Picariello, M. (2016). Legitimizing sustainability efforts through strategic partnerships. Sport & Entertainment Review, 2(3), 77-83.

Kellison, T. B., & McCullough, B. P. (2016). A forecast for the mainstreaming of environmental sustainability. Sport & Entertainment Review, 2(1), 11-18.

Kellison, T. B., Trendafilova, S., & McCullough, B. P. (2015). Considering the social impact of sustainable stadium design. International Journal of Event Management Research, 10(1), 63-83.

Martinson, D., Schneider, R., & McCullough, B. P. (2015). An analysis of the factors and marketing techniques affecting attendance at NCAA Division I women’s basketball games. The Journal of Sport, 4(2), 43-60. [published with student]

Pfahl, M., Casper, J., Trendafilova, S., McCullough, B. P., & Nguyen, S. N. (2015). Crossing boundaries: An examination of sustainability department and athletics department collaboration regarding environmental issues. Communication & Sport, 3(1), 27-56. https://doi.org/10.1177/2167479513519253

Casper, J., Pfahl, M., & McCullough, B. P. (2014). Intercollegiate sport and the environment: Examining fan engagement based on athletics department sustainability efforts. Journal of Issues in Intercollegiate Athletics, 7, 65-91.

Trendafilova, S., McCullough, B. P., Pfahl, M., Nguyen, S. N., Casper, J., & Picariello, M. (2014). Environmental sustainability in sport: Current state and future trends. Global Journal on Advances Pure and Applied Sciences, 3, 9-14. [published with student]

McCullough, B. P. (2013). Identifying the influences on sport spectator recycling behaviours using the theory of planned behaviour. International Journal of Sport Management and Marketing, 14(1/2/3/4), 146-168. https://doi.org/10.1504/IJSMM.2013.060631

McCullough, B. P., & Cunningham, G. B. (2011). Recycling intentions among youth baseball spectators. International Journal of Sport Management and Marketing, 10(1/2), 104-120. https://doi.org/10.1504/IJSMM.2011.043618

McCullough, B. P., & Cunningham, G. B. (2010). A conceptual model to understand the impetus to engage in and the expected organizational outcomes of green initiatives. Quest, 62(4), 348-363. https://doi.org/10.1080/00336297.2010.10483654

Cunningham, G. B., Sartore, M. L., & McCullough, B. P. (2010). The influence of applicant sexual orientation, applicant gender, and rater gender on ascribed attributions and hiring recommendations of personal trainers. Journal of Sport Management, 24(4), 400-415. https://doi.org/10.1123/jsm.24.4.400