Directory » BRIAN MCCULLOUGH
KINESIOLOGY AND SPORT MANAGEMENT
Resources and Web Sites
Brian P. McCullough (Ph.D., Texas A&M University) is an Associate Professor and Director of the Center for Sport Management Research and Education at Texas A&M University. His research focus is on sport and the natural environment. He has published over 60 peer-reviewed journal articles and book chapters and has co-edited two books (Routledge Handbook of Sport and Sustainable Development; Routledge Handbook of Sport and the Environment). He contributed to the formation of the United Nations Sports for Climate Action Framework, which promotes environmental sustainability within the global sport sector.
Ph.D., Kinesiology (Sport Management), Texas A&M University (2011)
M.S., Sport Management, Texas A&M University (2007)
B.S., Sport Management, Ithaca College (2005)
SPMT272. Sport Marketing Issues
SPMT366. Sport Facility and Event Management
2021C, 2022A, 2022C
SPMT610. Managing Sport Organizations
2020C, 2021B, 2021C, 2022B, 2022C
SPMT613. Diversity and Ethics in Sport
SPMT685. Directed Studies
SPMT690. Theory of Research in Sport Management
McCullough, B. P., Jakar, G., & Kellison, T. (in press). Distance decay and public transportation usage among select professional Seattle sport fans. Tourism Geographies. https://doi.org/10.1080/14616688.2022.2086906 Edit
McCullough, B. P., & Trail, G. T. (in press). Assessing key performance indicators of corporate social responsibility initiatives in sport. European Sport Management Quarterly. https://doi.org/10.1080/16184742.2022.2033808 Edit
Cooper, J. A., & McCullough, B. P. (2021). Bracketing sustainability: Carbon footprinting March Madness to rethink sustainable tourism approaches and measurements. Journal of Cleaner Production, 318(10), 128475. https://doi.org/10.1016/j.jclepro.2021.128475 [published with student] Edit
Trail, G. T. & McCullough, B. P. (2021). A longitudinal study of sustainability attitudes, intentions, and behaviors. Sustainability Science, 16(5), 1503-5118. https://doi.org/10.1007/s11625-021-00954-7 Edit
McCullough, B. P., Orr, M. & Kellison, T. (2020). Sport ecology: Conceptualizing an emerging subdiscipline within sport management. Journal of Sport Management, 34(6), 509-520. https://doi.org/10.1123/jsm.2019-0294 [published with student] Edit
McCullough, B. P., Orr, M., Watanabe, N. M. (2020). Measuring externalities: The imperative next step to sustainability assessment in sport. Journal of Sport Management, 34(5), 393–402. https://doi.org/10.1123/jsm.2019-0254 [published with student] Edit
McCullough, B. P., Pfahl, M., & Nguyen, S. (2016). The green waves of environmental sustainability in sport. Sport in Society, 19(7), 1040–1065. https://doi.org/10.1080/17430437.2015.1096251 Edit
Books and Monographs
McCullough, B. P., Kellison, T. B., & Melton, E. N. (Eds.). (2022). The Routledge handbook of sport and sustainable development. London: Routledge. https://doi.org/10.4324/9781003023968
McCullough, B. P., & Kellison, T. B. (Eds.). (2018). Routledge handbook of sport and the environment. London: Routledge. https://doi.org/10.4324/9781315619514
McCullough, B. P., Hardie, A., Kellison, T., & Dixon, M. A. (in press). Environmental perspectives of external stakeholders in sport. Managing Sport and Leisure, 1-14. https://doi.org/10.1080/23750472.2021.1950037 [published with student]
Straw, C. M., McCullough, B. P., Segars, C., Daher, B., & Patterson, M. (in press). Reimagining sustainable community sports fields of the future: A framework for convergent science-stakeholder decision making. Circular Economy and Sustainability, 1-11. https://doi.org/10.1007/s43615-021-00115-z
Todaro, N. M., McCullough, B. P., & Daddi, T. (in press). Stimulating the adoption of green practices by professional football organisations: A focus on stakeholders’ pressures and expected benefits. Sport Management Review. https://doi.org/10.1080/14413523.2022.2046971
Martins, R., Pereira, E., Rosado, A, Marôco, J., McCullough, B. P., Mascarenhas, M. (2022). Understanding spectator sustainable transportation intentions in international sport tourism events. Journal of Sustainable Tourism, 30(8), 1972-1991. https://doi.org/10.1080/09669582.2021.1991936 [published with student]
McCullough, B. P., & Pelcher, J. A. (2021). Instructor–student mentoring: Strengths of transformative sustainability learning and its direct application to impact industry and curricular refinement. Sustainability, 13(19), 10768. https://doi.org/10.3390/su131910768 [published with student]
McCullough, B. P. & Trail, G. T. (2021). Transformative marketing: health and well-being of Special Olympic athletes. International Journal for Sports Marketing and Sponsorship, 22(3), 477-492. https://doi.org/10.1108/IJSMS-04-2020-0046
Pelcher, J. A., McCullough, B. P., & Trendafilova, S. A. (2021). Collegiate athletics environmental sustainability efforts within STARS reporting. International Journal of Sustainability in Higher Education, 22(2), 328-343. https://doi.org/10.1108/IJSHE-07-2020-0246 [published with student]
Sartore-Baldwin, M. L. & McCullough, B. P. (2021). Examining sport fans and the endangered species nonhuman animals who represent their affiliated team mascot. Society & Animals, 29(3), 268-286. https://doi.org/10.1163/15685306-12341605
McCullough, B. P., Pelcher, J. A., & Trendafilova, S. (2020). An exploratory analysis of the environmental sustainability performance signaling communications among North American sport organizations. Sustainability, 12(5), 1950. https://doi.org/10.3390/su12051950
Casper, J., McCullough, B. P., & Pfahl, M. E. (2020). Examining environmental fan engagement initiatives through values and norms with intercollegiate sport fans. Sport Management Review, 23(2), 348-360. https://doi.org/10.1016/j.smr.2019.03.005
Cunningham, G. B., McCullough, B. P., & Hohensee, S. (2020). Physical activity and climate change attitudes. Climatic Change, 159(1), 1-14. https://doi.org/10.1007/s10584-019-02635-y [published with student]
Cunningham, G. B., Wicker, P., & McCullough, B. P. (2020). Pollution, health, and the moderating role of physical activity opportunities. International Journal of Environmental Research and Public Health, 17(17), 6272. https://doi.org/10.3390/ijerph17176272
Kellison, T., & McCullough, B. P. (2020). Angelenos' environmental attitudes and behaviors in advance of LA 2028. Journal of Olympic Studies, 1(2), 1-21. https://doi.org/10.5406/jofolympstud.1.2.0001
Orr, M., McCullough, B. P., & Pelcher, J. (2020). Leveraging sport as a venue and vehicle for transformative sustainability learning. International Journal of Sustainability in Higher Education, 21(6), 1071-1086. https://doi.org/10.1108/IJSHE-02-2020-0074 [published with student]
Trail, G. T., & McCullough, B. P. (2020). Marketing sustainability through sport: Testing the sport participant sustainability behavior model. European Sport Management Quarterly, 20(2), 109-129. https://doi.org/10.1080/16184742.2019.1580301
Pelcher, J. A., & McCullough, B. P. (2019). Greening the university’s front porch: Environmental sustainability in collegiate athletics. Case Studies in Sport Management, 8(1), 13-17. https://doi.org/10.1123/cssm.2018-0017 [published with student]
Tsuji, Y. & McCullough, B. P. (2019). Brand awareness of cause-related sponsorship announcements. Journal of Contemporary Athletics, 13(4), 1-19
McCullough, B. P., Kellison, T. B., & Wendling, E. (2018). Formation and function of a collegiate athletics sustainability committee. Journal of Amateur Sport, 4(1), 52-81. https://doi.org/10.17161/jas.v4i1.6661 [published with student]
McCullough, B. P. & Trendafilova, S. (2018). Industry-academic collaborations to advance sustainability. Sport & Entertainment Review, 4(3), 64-69.
Sartore-Baldwin, M. L. & McCullough, B. P. (2018). Equity-based sustainability and ecocentric management: Creating more ecologically just sport organization practices. Sport Management Review, 21(4), 391-402. https://doi.org/10.1016/j.smr.2017.08.009
Trail, G. T., & McCullough, B. P. (2018). Differential effects of internal and external constraints on sustainability intentions: A hierarchical regression analysis by market segment of running event participants. Journal of Management for Global Sustainability, 6(2), 1-36. http://dx.doi.org/10.13185/JM2018.06206
Trendafilova, S. & McCullough, B. P. (2018). Environmental sustainability scholarship and the efforts of the sport sector: A rapid review of literature. Cogent Social Sciences, 4(1), 1-15. https://doi.org/10.1080/23311886.2018.1467256
McCullough, B. P. & Melton, E. N. (2017). The benefits of becoming a green company: A corporate marketing approach. Journal of Contemporary Athletics, 11(1) 31-46.
Casper, J., Pfahl, M., & McCullough, B. P. (2017). Is going green worth it? Assessing fan engagement and perceptions of athletic department environmental efforts. Journal of Applied Sport Management, 9(1), 106-134. https://doi.org/10.18666/JASM-2017-V9-I1-7690
Sartore-Baldwin, M. L., McCullough, B. P. & Quatman-Yates, C. (2017). Shared responsibility and issues of injustice and harm within sport. Quest, 69(3), 366-383. https://doi.org/10.1080/00336297.2016.1238769
McCullough, B. P., & Kellison, T. B. (2016). Go green for the home team: Sense of place and environmental sustainability in sport. Journal of Sustainability Education, 11(February) 1-14.
McCullough, B. P., Trendafilova, S., & Picariello, M. (2016). Legitimizing sustainability efforts through strategic partnerships. Sport & Entertainment Review, 2(3), 77-83.
Kellison, T. B., & McCullough, B. P. (2016). A forecast for the mainstreaming of environmental sustainability. Sport & Entertainment Review, 2(1), 11-18.
Kellison, T. B., Trendafilova, S., & McCullough, B. P. (2015). Considering the social impact of sustainable stadium design. International Journal of Event Management Research, 10(1), 63-83.
Martinson, D., Schneider, R., & McCullough, B. P. (2015). An analysis of the factors and marketing techniques affecting attendance at NCAA Division I women’s basketball games. The Journal of Sport, 4(2), 43-60. [published with student]
Pfahl, M., Casper, J., Trendafilova, S., McCullough, B. P., & Nguyen, S. N. (2015). Crossing boundaries: An examination of sustainability department and athletics department collaboration regarding environmental issues. Communication & Sport, 3(1), 27-56. https://doi.org/10.1177/2167479513519253
Casper, J., Pfahl, M., & McCullough, B. P. (2014). Intercollegiate sport and the environment: Examining fan engagement based on athletics department sustainability efforts. Journal of Issues in Intercollegiate Athletics, 7, 65-91.
Trendafilova, S., McCullough, B. P., Pfahl, M., Nguyen, S. N., Casper, J., & Picariello, M. (2014). Environmental sustainability in sport: Current state and future trends. Global Journal on Advances Pure and Applied Sciences, 3, 9-14. [published with student]
McCullough, B. P. (2013). Identifying the influences on sport spectator recycling behaviours using the theory of planned behaviour. International Journal of Sport Management and Marketing, 14(1/2/3/4), 146-168. https://doi.org/10.1504/IJSMM.2013.060631
McCullough, B. P., & Cunningham, G. B. (2011). Recycling intentions among youth baseball spectators. International Journal of Sport Management and Marketing, 10(1/2), 104-120. https://doi.org/10.1504/IJSMM.2011.043618
McCullough, B. P., & Cunningham, G. B. (2010). A conceptual model to understand the impetus to engage in and the expected organizational outcomes of green initiatives. Quest, 62(4), 348-363. https://doi.org/10.1080/00336297.2010.10483654
Cunningham, G. B., Sartore, M. L., & McCullough, B. P. (2010). The influence of applicant sexual orientation, applicant gender, and rater gender on ascribed attributions and hiring recommendations of personal trainers. Journal of Sport Management, 24(4), 400-415. https://doi.org/10.1123/jsm.24.4.400
Other Publications and Presentations
UNFCCC. (2018, December). Sports for Climate Action Framework. United Nations, 1-10. Retrieved from https://unfccc.int/climate-action/sectoral-engagement/sports-for-climate-action.
McCullough, B. P., Collins, A., Bergsgard, N. A., Muhar, A., Tyrväinen, L. (2018, April 20). The Impact of Sport and Outdoor Recreation (Friluftsliv) on the Natural Environment. Mistra, 1-48. Retrieved from https://www.mistra.org/wp-content/uploads/2018/06/Sport-and-outdoor-recreation-background-paper-2018-1.pdf.
Research Fellow, North American Society for Sport Management, 2021
European Sport Management Quarterly (Special Issue Editor: Environmental Matters, 2022)
Sustainability (Special Issue Editor: Sport Ecology, 2021)
OTHER NOTED ACCOMPLISHMENTS
Fellow, Center for Business Ethics, Albers School of Business and Economics, Seattle University, 2019 – 2020.
Fellow, Center for Environmental Justice and Sustainability – Seattle University, 2015 – 2016.
Outstanding Graduate Student of the Year in Sport Management – Texas A&M University, 2010.