Directory » NATASHA BRISON
214 GGB
458-1071
Department
HEALTH & KINESIOLOGY
Sport Management
Afilliations
Sport Management
NATASHA BRISON
Assistant Professor
Research Interests
Brand management and protection
Legal aspects of sport marketing (athlete image rights, endorsement regulations, and consumer advertising deception)
COURSES TAUGHT
SPMT316. SALES STRATEGIES SPORT ORGS
2019A
SPMT333. SPORT MANAGEMENT
2016A,2015C
SPMT423. MKTG ASPECTS OF SPORT
2018A,2017C,2016C
SPMT482. PROFESSIONAL WRITING SEMINAR
2018A
SPMT485. DIRECTED STUDIES
2019B,2018A
SPMT489. SPECIAL TOPICS IN
2017A,2016C,2016A
SPMT616. SALES & REVENUE GEN IN SPORT
2020C,2020B,2019C,2019B,2018C
SPMT684. INTERNSHIP IN SPT MGMT
2018C
SPMT685. DIRECTED STUDIES
2020C,2020B,2020A,2019C,2019B
SPMT689. SPECIAL TOPICS IN
2017A,2016C,2016A

FORMER DOCTORAL STUDENTS
Sarah Marie Sharrar Brown (Summer 2020)
Katherine McNeil Brown (Summer 2018)

SELECTED PUBLICATIONS
Books and Monographs
Brison, N. & Brown, K.* (2019). Legal Considerations. In ACSM's Clinical Exercise Physiology (1st edition). Thompson, W. (Ed.) Indianapolis, IN: American College of Sports Medicine.
Journal Articles
Brown, K.*, Brison, N., & Batista, P. (2019). An Empirical Analysis of Consumer Survey Use in Trademark Litigation. Loyola of Los Angeles Entertainment Law Review, 39, 237-283.
Pickett, D., & Brison, N. (2019). Lose like a man: Body image and celebrity endorsement effects of weight loss product purchase intentions. International Journal of Advertising, 38, 1098-1115. doi: 10.1080/02650487.2019.1586208.
Brown, K.*, & Brison, N. (2018). Tale of Two Trademarks: An analysis of the protection strategies of adidas and Converse. Entertainment and Sport Law Journal, 16(3), 1-6.
Brown, S.* & Brison, N. (2018). I will protect this house: US sport brand trademark infringement claims in China. Entertainment and Sport Law Journal, 16(4), 1-7.
Brown, S.* & Brison, N. (2018). More than an Athlete: Constitutional and contractual analysis of activism in professional sports. Arizona State Sports & Entertainment Law Journal, 7(2), 249-289.
Baker III, T.A., Lui, X., Brison, N., & Pifer, D.* (2017). Air Qiaodan: An Examination of Transliteration and Trademark Squatting in China based on Jordan vs. Qiaodan Sports. International Journal of Sports Marketing & Sponsorship Special Issue: Sport Business in China, 18, 95-105.
Baker, T. A., Byon, K. K., & Brison, N. (2017). Re-conceptualizing reverse meaning transfer: The moderating influence of meaning type. Sport Business, and Management: An International Journal, 7, 483-496
Lobpries, J., Bennett, G., & Brison, N. (2017). Mary Ann to her Ginger: Comparing extended brand identity of two elite female athletes. International Journal of Sports Marketing & Sponsorship, 18, 347-362.
Baker III, T.A., & Brison, N. (2016). Boiler plate inked: Copyright actions brought by tattooists threaten athlete endorser publicity rights, Sport Marketing Quarterly, 25(2), 128-130.
Baker III, T.A., & Brison, N. (2016). From Board of Regents to O'Bannon: How antitrust and media rights have influenced college football, Marquette Sports Law Review, 26, 331-362.
Brison, N., Byon, K. K., & Baker, T. A. (2016). To tweet or not to tweet: The effects of social media endorsements on unfamiliar sport brands and athlete endorsers, Innovation: Management, Policy, & Practice, 18, 309-326. doi.org/10.1080/14479338.2016.1237304.
Brison, N., Baker III, T.A., & Byon, K.K. (2015). Facebook likes as endorsements: An empirical examination of the National Advertising Division[8217]s Coastal Contacts[8217] decision, Journal of Legal Aspects of Sport, 25, 104-122.
Book Chapters
McDowell, J., Kim, A., & Brison, N. (2018). Professional Sport. In Contemporary Sport Management (6th edition). Pedersen, P. & Thibault, L. (Eds.) Champaign, IL: Human Kinetics.
Brison, N. & Boyes, S. (2017). Athlete image rights in the US and UK. In Handbook of International Sport Business. Dodds, M., Heisey, K., & Ahonen, A. (Eds.) Howick Place, London: Routledge

RESEARCH PROJECTS
US Sport and Culture Program at TAMU
Co-PI (). AMOS Sport Business School (Private)
2017-04-01 — 2018-07-31

AWARDS
Montague Center for Teaching Excellence. Montague Center for Teaching Excellence Scholar Award. (2017)
Young Professional Award. Sport and Recreation Law Association Lori K. Miller Young Professional Award. (2017)
EDITORSHIPS
Associate Editor. Journal of Legal Aspects of Sport (2015)