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Primary Emphasis Area: Sport Management
Vita: View Document
Area(s) of Emphasis
Sport Marketing
Research Interests
Effective Event Marketing
Sporting Events
Sport Marketing
Publications (journal articles, books, book chapters)*

1. Lobpries, J., Bennett, G., & Brison, N. (2018). How I perform is not enough: Exploring branding barriers faced by elite female athletes. Sport Marketing Quarterly, 27, 5-17.

2. Wakefield, L., & Bennett, G. (2018). Sports fan experience: Electronic-word-of-mouth in ephemeral social media. Sport Management Review, 21, 147-159.

3. Bennett, G. (2017). Building a strong new media brand: The case of Sport Marketing Quarterly, 26(3), 153-167.

4. Lobpries, J., Bennett, G., & Brison, N. (2017). Mary Ann to her Ginger: Comparing the extended brand identity of two elite female athletes. International Journal of Sports Marketing and Sponsorship, 18(4), 347-361.

5. Hodge, C., Walker, M., & Bennett, G. (2017). The freeloader effect: Examining the influence of engagement and attitudes in a virtual fan community. Sport Marketing Quarterly, 26(3), 130-139.

6. Wakefield, L., & Bennett, G. (2016). A case analysis of partial least squares structural equation modeling (PLS-SEM). Case Studies in Sport Management, 5, 65-68.

7. Brown, B., Bennett, G. & Ballouli, K. (2016). Effects of advertisement setting and actor race on African Americans' intentions to consume baseball. Sport Marketing Quarterly, 25(3), 139-151

8. Kang, C., Bennett, G., & Welty-Peachy, J. (2016). Five dimensions of brand personality traits in sport. Sport Management Review, 19(4), 441-453

9. Reese, J. D., Brown, B., & Bennett, G. (2015). Required donations: An empirical test of Prospect Theory & framing of per-seat contributions in intercollegiate athletics. Global Sport Business Journal, 3(1), 43-62.

10. Kang, C., Lee, J., & Bennett, G. (2014). Comparative analysis of sport consumer motivation affecting sport consumption behavior between American and Asian international students. International Journal of Sport Management, 15, 286-310.

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* Publication was joint-authored with students
Diss Publication was from a dissertation
ROS Publication was from a record of study

College of Education and Human Development Grants and Contracts
No current grants/contracts
Show Completed Grants/Contracts

Courses Taught
Former Doctoral Students
Yosuke Tsuji (Spring, 2007), Ph.D.
Windy L. Dees (Fall, 2007), Ph.D.
Michael Hutchinson (Summer, 2010), Ph.D.
Khalid Ballouli (Summer, 2011), Ph.D.
Jason Reese (Fall, 2012), Ph.D.
Brandon Brown (Summer, 2013), Ph.D.
Chanho Kang (Summer, 2013), phd
Jami Lobpries (Summer, 2014), Ph.D.
Joseph Arthur Pederson (Summer, 2016), Ph.D.
Lane Taylor Wakefield (Summer, 2016), Ph.D.
Professional Leadership/Service (International/National)

(2005). Conference Committtee Chair.  Sport Marketing Association


(2010). Professor of Excellence.  ING Professor of Excellence, 2010 TAMU

(2005-2006). Research Poster Presentation Award.  Sport Marketing Association

(2002). Teacher of the Year, College of Health.  University of Florida

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