Photo of GREGG BENNETT
GREGG BENNETT
Office#: 338 Blocker
Mail Stop: 4243
Office Phone: (979) 845-0156
E-mail:
Primary Emphasis Area: Sport Management
Vita: View Document
Area(s) of Emphasis
Sport Marketing
Research Interests
Branding
Effective Event Marketing
Sporting Events
Sport Marketing
Publications (journal articles, books, book chapters)*

1. Lobpries, J., Bennett, G., & Brison, N. (2018). How I perform is not enough: Exploring branding barriers faced by elite female athletes. Sport Marketing Quarterly, 27, 5-17.

2. Wakefield, L., & Bennett, G. (2018). Sports fan experience: Electronic-word-of-mouth in ephemeral social media. Sport Management Review, 21, 147-159.

3. Bennett, G. (2017). Building a strong new media brand: The case of TexAgs.com. Sport Marketing Quarterly, 26(3), 153-167.

4. Lobpries, J., Bennett, G., & Brison, N. (2017). Mary Ann to her Ginger: Comparing the extended brand identity of two elite female athletes. International Journal of Sports Marketing and Sponsorship, 18(4), 347-361.

5. Hodge, C., Walker, M., & Bennett, G. (2017). The freeloader effect: Examining the influence of engagement and attitudes in a virtual fan community. Sport Marketing Quarterly, 26(3), 130-139.

6. Wakefield, L., & Bennett, G. (2016). A case analysis of partial least squares structural equation modeling (PLS-SEM). Case Studies in Sport Management, 5, 65-68.

7. Brown, B., Bennett, G. & Ballouli, K. (2016). Effects of advertisement setting and actor race on African Americans' intentions to consume baseball. Sport Marketing Quarterly, 25(3), 139-151

8. Kang, C., Bennett, G., & Welty-Peachy, J. (2016). Five dimensions of brand personality traits in sport. Sport Management Review, 19(4), 441-453

9. Reese, J. D., Brown, B., & Bennett, G. (2015). Required donations: An empirical test of Prospect Theory & framing of per-seat contributions in intercollegiate athletics. Global Sport Business Journal, 3(1), 43-62.

10. Kang, C., Lee, J., & Bennett, G. (2014). Comparative analysis of sport consumer motivation affecting sport consumption behavior between American and Asian international students. International Journal of Sport Management, 15, 286-310.

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* Publication was joint-authored with students
Diss Publication was from a dissertation
ROS Publication was from a record of study

College of Education and Human Development Grants and Contracts
No current grants/contracts
Show Completed Grants/Contracts

Courses Taught
2019 - 2020
SPMT 334, SPMT 615, SPMT 617
2018 - 2019
SPMT 423, SPMT 617, SPMT 683, SPMT 685
2017 - 2018
SPMT 423, SPMT 615, SPMT 682, SPMT 685
2016 - 2017
SPMT 423, SPMT 615, SPMT 683, SPMT 685
2015 - 2016
SPMT 423, SPMT 483, SPMT 485, SPMT 615, SPMT 682, SPMT 683, SPMT 691
2014 - 2015
SPMT 423, SPMT 483, SPMT 485, SPMT 615, SPMT 683, SPMT 684, SPMT 685, SPMT 691
2013 - 2014
SPMT 337, SPMT 423, SPMT 485, SPMT 615, SPMT 682, SPMT 683, SPMT 684, SPMT 685, SPMT 691, SPMT 483
2012 - 2013
SPMT 337, SPMT 684, SPMT 685, SPMT 691, SPMT 423, SPMT 615, SPMT 683
2011 - 2012
SPMT 337, SPMT 615, SPMT 682, SPMT 683, SPMT 684, SPMT 685, SPMT 691
2010 - 2011
SPMT 337, SPMT 423, SPMT 482, SPMT 483, SPMT 485, SPMT 615, SPMT 682, SPMT 683, SPMT 684, SPMT 685, SPMT 691
2009 - 2010
SPMT 217, SPMT 337, SPMT 482, SPMT 601, SPMT 615, SPMT 682, SPMT 683, SPMT 684, SPMT 685, SPMT 691
2008 - 2009
KINE 601, KINE 615, KINE 682, KINE 683, KINE 684, KINE 685, SPMT 217, SPMT 337, SPMT 482
2007 - 2008
KINE 337, KINE 482, KINE 483, KINE 615, KINE 681, KINE 682, KINE 683, KINE 684, KINE 685, KINE 485
2006 - 2007
KINE 337, KINE 402, KINE 482, KINE 484, KINE 485, KINE 615, KINE 681, KINE 682, KINE 683, KINE 684, KINE 685, KINE 691
2005 - 2006
KINE 285, KINE 319, KINE 482, KINE 485, KINE 489, KINE 615, KINE 681, KINE 682, KINE 683, KINE 684, KINE 685, KINE 691
2004 - 2005
KINE 484, KINE 615, KINE 682, KINE 685
Former Doctoral Students
Yosuke Tsuji (Spring, 2007), Ph.D.
Windy L. Dees (Fall, 2007), Ph.D.
Michael Hutchinson (Summer, 2010), Ph.D.
Khalid Ballouli (Summer, 2011), Ph.D.
Jason Reese (Fall, 2012), Ph.D.
Brandon Brown (Summer, 2013), Ph.D.
Chanho Kang (Summer, 2013), phd
Jami Lobpries (Summer, 2014), Ph.D.
Joseph Arthur Pederson (Summer, 2016), Ph.D.
Lane Taylor Wakefield (Summer, 2016), Ph.D.
Professional Leadership/Service (International/National)

(2005). Conference Committtee Chair.  Sport Marketing Association

Awards

(2010). Professor of Excellence.  ING Professor of Excellence, 2010 TAMU

(2005-2006). Research Poster Presentation Award.  Sport Marketing Association

(2002). Teacher of the Year, College of Health.  University of Florida

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