Directory » JONATHAN A. JENSEN, PHD
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JONATHAN A. JENSEN, PHD
Associate Professor
Associate Director, Center For Sport Management Research and Education (CSMRE)
Jonathan A. Jensen serves as an Associate Professor in the Department of Kinesiology & Sport Management at Texas A&M University, with a particular focus on the intersection of data science and sport marketing.
A two-time finalist in the research papers competition at the MIT Sloan Sports Analytics Conference, Jensen has co-authored three papers honored with the “Paper of the Year in Sport Marketing” award from the American Marketing Association’s (AMA) Sport and Sponsorship-Linked Marketing Special Interest Group (SportSIG) and was named an “Emerging Scholar in Sport Marketing” by the same group.
He authored the “Best Conference Paper” at the European Association for Sport Management (EASM) Conference in 2021 and is a four-time finalist for the “Outstanding Article” award from the Journal of Issues in Intercollegiate Athletics, winning the award in 2019.
Dr. Jensen has been named a North American Society for Sport Management (NASSM) Research Fellow, a distinction that recognizes scholars by honoring their achievements in sport-related scholarship, as well as a Sport Marketing Association (SMA) Research Fellow and a Collegiate Sport Research Institute (CSRI) Fellow.
Jensen has authored more than 50 peer-reviewed papers published in leading academic journals, including the Journal of Sport Management, Sport Management Review, and Sport Marketing Quarterly, as well as several highly-rated business and marketing journals, including the Journal of International Marketing, Journal of Business Research, Journal of Advertising Research, Business Horizons, Journal of Business & Industrial Marketing, Marketing Letters, Journal of Consumer Marketing, Journal of Global Marketing, and Marketing Intelligence & Planning.
His research has been featured in USA Today, The Wall Street Journal, The Economist, AdWeek, Chicago Tribune, Atlanta Journal-Constitution, Portland Business Journal, Columbus Dispatch, The Baltimore Sun, and the WGN Morning News.
Dr. Jensen is a leading voice in the application of predictive analytics to the study of sport marketing, specializing in the use of advanced statistical models such as multilevel and survival models to solve marketing-related problems. His research in this area has been published in the Journal of Quantitative Analysis in Sports and the Journal of Sports Analytics, and presented at the New England Symposium on Statistics in Sports (NESSIS), the Great Lakes Analytics in Sports Conference (GLASC), the 9th International Sport Business Symposium in South Korea, the American Marketing Association (AMA) Winter and Summer Academic Conferences, and the Academy of Marketing Science (AMS) Annual Conference.
He has been awarded a PhD Students Research Grant from the International Olympic Committee’s (IOC) Olympic Studies Centre, the IBM Junior Faculty Development Award, the Jimmy and Judy Cox Asia Initiative Faculty Award, the Global Partnership Award, and a Conference Presentation Award from the Center for Global Initiatives.
Dr. Jensen serves on the editorial board of the Journal of Advertising Research, Journal of Consumer Marketing, International Journal of Sports Marketing and Sponsorship, and Journal of Global Sport Management.
Prior to entering academia, Jensen served as an executive for leading sport marketing agencies in global advertising networks Omnicom Group (GMR) and Publicis Groupe (Relay Worldwide), as well as working for teams in the National Football League (NFL) and Major League Baseball (MLB).
Jensen earned a B.A. from the University of Notre Dame, a M.S. from the University of Massachusetts-Amherst, and a Ph.D. with a Graduate Interdisciplinary Specialization in Quantitative Research Methods (GISQRM) from The Ohio State University. A native of Homewood, Illinois, Jensen and his family reside in College Station.
A two-time finalist in the research papers competition at the MIT Sloan Sports Analytics Conference, Jensen has co-authored three papers honored with the “Paper of the Year in Sport Marketing” award from the American Marketing Association’s (AMA) Sport and Sponsorship-Linked Marketing Special Interest Group (SportSIG) and was named an “Emerging Scholar in Sport Marketing” by the same group.
He authored the “Best Conference Paper” at the European Association for Sport Management (EASM) Conference in 2021 and is a four-time finalist for the “Outstanding Article” award from the Journal of Issues in Intercollegiate Athletics, winning the award in 2019.
Dr. Jensen has been named a North American Society for Sport Management (NASSM) Research Fellow, a distinction that recognizes scholars by honoring their achievements in sport-related scholarship, as well as a Sport Marketing Association (SMA) Research Fellow and a Collegiate Sport Research Institute (CSRI) Fellow.
Jensen has authored more than 50 peer-reviewed papers published in leading academic journals, including the Journal of Sport Management, Sport Management Review, and Sport Marketing Quarterly, as well as several highly-rated business and marketing journals, including the Journal of International Marketing, Journal of Business Research, Journal of Advertising Research, Business Horizons, Journal of Business & Industrial Marketing, Marketing Letters, Journal of Consumer Marketing, Journal of Global Marketing, and Marketing Intelligence & Planning.
His research has been featured in USA Today, The Wall Street Journal, The Economist, AdWeek, Chicago Tribune, Atlanta Journal-Constitution, Portland Business Journal, Columbus Dispatch, The Baltimore Sun, and the WGN Morning News.
Dr. Jensen is a leading voice in the application of predictive analytics to the study of sport marketing, specializing in the use of advanced statistical models such as multilevel and survival models to solve marketing-related problems. His research in this area has been published in the Journal of Quantitative Analysis in Sports and the Journal of Sports Analytics, and presented at the New England Symposium on Statistics in Sports (NESSIS), the Great Lakes Analytics in Sports Conference (GLASC), the 9th International Sport Business Symposium in South Korea, the American Marketing Association (AMA) Winter and Summer Academic Conferences, and the Academy of Marketing Science (AMS) Annual Conference.
He has been awarded a PhD Students Research Grant from the International Olympic Committee’s (IOC) Olympic Studies Centre, the IBM Junior Faculty Development Award, the Jimmy and Judy Cox Asia Initiative Faculty Award, the Global Partnership Award, and a Conference Presentation Award from the Center for Global Initiatives.
Dr. Jensen serves on the editorial board of the Journal of Advertising Research, Journal of Consumer Marketing, International Journal of Sports Marketing and Sponsorship, and Journal of Global Sport Management.
Prior to entering academia, Jensen served as an executive for leading sport marketing agencies in global advertising networks Omnicom Group (GMR) and Publicis Groupe (Relay Worldwide), as well as working for teams in the National Football League (NFL) and Major League Baseball (MLB).
Jensen earned a B.A. from the University of Notre Dame, a M.S. from the University of Massachusetts-Amherst, and a Ph.D. with a Graduate Interdisciplinary Specialization in Quantitative Research Methods (GISQRM) from The Ohio State University. A native of Homewood, Illinois, Jensen and his family reside in College Station.
SELECTED PUBLICATIONS
Journal Articles
Jensen, J. A. (2024). The search for the “Holy Grail” of sponsorship-linked marketing: A comprehensive, generalizable sponsorship retention model. Journal of Advertising Research, 64(2), 135-153.
Jensen, J. A., Cobbs, J., Mazer, A., & Tyler, B. David (2024). Analyzing brand strategy on an international scale: The sponsorship performance cycle in Formula One Racing. Journal of International Marketing, 32(3), 23-42.
Jensen, J. A., & Smith, D. K. (2024). An experimental investigation into the efficacy of sport intellectual property: Exploring the effects of congruence, brand equity, and articulation. Sport Marketing Quarterly, 33(2), 116-134.
Jensen, J. A., & Smith, D. K. (2024). Gender equity in sponsor decision-making: A quantitative investigation of sponsor retention for women’s sport sponsorship. Sport Marketing Quarterly, 33(1), 16-31.
Centracchio, B., Popp, N., & Jensen, J. A. (2023). Examining valuation of corporate naming rights partnerships in collegiate sports and their impact on consumer behavior. International Journal of Sports Marketing and Sponsorship, 24(5), 871-890.
Jensen, J. A., & Vlacancich, J. (2023). Improving the generalizability of the effects of sport sponsorship on brand awareness: A longitudinal, multilevel perspective. Sport Marketing Quarterly, 32(3), 235-245.
Jensen, J. A., Wakefield, L., & Walkup, B. (2023). Sponsorship and the resource-based view of the firm: Effects on the acquisition of resources, demand, the recruitment of human capital, and organizational performance. Journal of Sport Management, 37(2), 73–87.
Jensen, J. A., Evans, J. O., & Turner, B. A. (2023). The influence of expectancies on sport consumer behavior: From BIRGing to COFFing. International Journal of Sport Management and Marketing, 23(1/2), 80-98.
Jensen, J. A., Walkup, B., & Bouchet, A. (2022). Assessing returns from new sponsorship opportunities: The case of NBA jersey sponsorships. Sport Marketing Quarterly, 32(1), 47–61.
Gur, F., Bouchet, A., Walkup, B., & Jensen, J. A. (2022). Moving beyond traditional
sponsorships: Understanding the structure and dynamics of minority equity sponsorship agreements. Journal of Business & Industrial Marketing, 37(9), 1762-1786.
Jensen, J. A., Head, D., Monroe, O., & Nestler, S. (2022). Investigating sport league sponsor retention: Results from a semi-parametric hazard model. Sport Management Review, 25(1), 31-58.
Cobbs, J., Jensen, J. A., & Tyler, B. D. (2022). The sponsorship performance cycle: Longitudinal evidence of sponsors’ contribution to Formula One team achievement. Journal of Business & Industrial Marketing, 37(1), 103–114.
Jensen, J. A., Cobbs, J. B., Albano, B., & Tyler, B. D. (2021). Analyzing price premiums in international sponsorship exchange: Driving advertising costs in F1 Racing.
Journal of Advertising Research, 61(1), 44-57.
Jensen, J. A. & Cornwell, T. B. (2021). Assessing the dissolution of horizontal marketing relationships: The case of corporate sponsorship of sport. Journal of Business Research, 124(1), 790-799.
Jensen, J. A. (2021). Are firms like fair-weathered fans? Examining decision-making in B2B relationships. Journal of Business and Industrial Marketing, 36(2), 281-291.
Harker, J., & Jensen, J. A. (2020). Adding insult to rivalry: Exploring the discord communicated between rivals. International Journal of Sports Marketing and Sponsorship, 21(4), 633-649.
Jensen, J. A., & Head, D. (2020). An advancement in the study of marketing partnership longevity: Analysing sport sponsorship survival. International Journal of Sport Management and Marketing, 20(1/2), 64–91.
Jensen, J. A., Head, D., & Mergy, C. (2020). Investigating sponsor decision-making: The role of schema theory, agency conflicts, and signaling theory in the persistence of naming rights agreements. International Journal of Sports Marketing and Sponsorship, 21(3), 467-486.
Popp, N., Jensen, J. A., Weiner, J., McEvoy, C. (2020). An examination of the effects of outsourcing ticket sales force management. International Journal of Sports Marketing & Sponsorship, 21(2), 205-223.
Jensen, J. A., Mishra, A., & Averick, M. (2019). Assessing the survival of shirt sponsorships in English football: An exchange theory perspective. Sport, Business, and Management: An International Journal, 9(5), 477-494.
Dees, W., Gay, C., Popp, N., & Jensen, J. A. (2019). Assessing the impact of sponsor
asset selection, intangible rights, and activation on sponsorship effectiveness. Sport Marketing Quarterly, 28(2), 91-101.
Jensen, J. A., Greenwell, T. C., Coleman, C., Stitsinger, M., & Andrew, D. (2018). From BIRFing to BIRGing: A 10-year study of the psychology of Cubs fans. Sport Marketing Quarterly, 27(4), 237-250.
Jensen, J. A., & Osborne, B. (2018). Breaking up is hard to do: Half-baked sponsorship yields valuable lessons. Sport Marketing Quarterly, 27(1), 58-61.
Jensen, J. A., & White, D. W. (2018). Trends in sport sponsorship evaluation and measurement: Perspectives from the industry. International Journal of Sports Marketing and Sponsorship, 19(1), 2-10.
Jensen, J. A., Walsh, P. T., & Cobbs, J. (2018). The moderating effect of identification on return on investment from sponsor brand integration. International Journal of Sports Marketing and Sponsorship, 19(1), 41-57.
Jensen, J. A. & Cornwell, T. B. (2017). Why do marketing relationships end? Findings from an integrated model of sport sponsorship decision-making. Journal of Sport Management, 31(4), 401-418.
Popp, N., Jensen, J. A., & Jackson, R. (2017). Maximizing visitors at college football bowl games. International Journal of Event and Festival Management, 8(3), 261-273.
Jensen, J. A. (2017). Assessing corporate demand for sponsorship: Marketing costs in the financial services industry. Marketing Letters, 28(2), 281-291.
Cobbs, J., Tyler, B. D., Jensen, J. A., & Chan, K. (2017). Prioritizing sponsorship resources in Formula One racing: A longitudinal analysis. Journal of Sport Management, 31(1), 96-110.
Jensen, J. A., & Turner, B. A. (2017). Advances in sport sponsorship revenue forecasting: An event history analysis approach. Sport Marketing Quarterly, 26(1), 6-19.
Jensen, J. A., Turner, B. A., Delia, L., James, J., Greenwell, T. C., McEvoy, C., Ross, S., Seifried, C., Walsh, P. (2016). Forty years of BIRGing: New perspectives on Cialdini’s seminal studies. Journal of Sport Management, 30(2), 149-161.
Jensen, J. A., Wakefield, L., Cobbs, J., & Turner, B. A. (2016). Forecasting sponsorship costs: Marketing intelligence in the athletic apparel industry. Marketing Intelligence and Planning, 34(2), 281-298.
Jensen, J. A. & Cobbs, J., & Turner, B. A. (2016). Evaluating sponsorship through the lens of the resource-based view: The potential for sustained competitive advantage. Business Horizons, 59(2), 163–173.
Jensen, J. A., Walsh, P., Cobbs, J., & Turner, B. A. (2015). The effects of second screen use on sponsor brand awareness: A dual coding theory perspective. Journal of Consumer Marketing, 32(2), 71-84.
Jensen, J. A., Turner, B. A., & McEvoy, C. (2015). Resource valuation of non-profit organizations: The case of the intercollegiate athletics industry. International Review on Public and Nonprofit Marketing, 12(2), 169-187.
Jensen, J. A., & Cobbs, J. (2014). Predicting return on investment in sport sponsorship. Journal of Advertising Research, 54(4), 435-447.
Jensen, J. A., Cobbs, J. & Groza, M. D. (2014). The niche portfolio strategy to global expansion: The influence of market resources on demand for Formula One racing. Journal of Global Marketing, 27(4), 247-261.
Jensen, J. A., & Turner, B. A. (2014). What if statisticians ran college football? A re-conceptualization of the football bowl subdivision. Journal of Quantitative Analysis of Sports, 10(1), 37-48.
Jensen, J. A., Cobbs, J., Mazer, A., & Tyler, B. David (2024). Analyzing brand strategy on an international scale: The sponsorship performance cycle in Formula One Racing. Journal of International Marketing, 32(3), 23-42.
Jensen, J. A., & Smith, D. K. (2024). An experimental investigation into the efficacy of sport intellectual property: Exploring the effects of congruence, brand equity, and articulation. Sport Marketing Quarterly, 33(2), 116-134.
Jensen, J. A., & Smith, D. K. (2024). Gender equity in sponsor decision-making: A quantitative investigation of sponsor retention for women’s sport sponsorship. Sport Marketing Quarterly, 33(1), 16-31.
Centracchio, B., Popp, N., & Jensen, J. A. (2023). Examining valuation of corporate naming rights partnerships in collegiate sports and their impact on consumer behavior. International Journal of Sports Marketing and Sponsorship, 24(5), 871-890.
Jensen, J. A., & Vlacancich, J. (2023). Improving the generalizability of the effects of sport sponsorship on brand awareness: A longitudinal, multilevel perspective. Sport Marketing Quarterly, 32(3), 235-245.
Jensen, J. A., Wakefield, L., & Walkup, B. (2023). Sponsorship and the resource-based view of the firm: Effects on the acquisition of resources, demand, the recruitment of human capital, and organizational performance. Journal of Sport Management, 37(2), 73–87.
Jensen, J. A., Evans, J. O., & Turner, B. A. (2023). The influence of expectancies on sport consumer behavior: From BIRGing to COFFing. International Journal of Sport Management and Marketing, 23(1/2), 80-98.
Jensen, J. A., Walkup, B., & Bouchet, A. (2022). Assessing returns from new sponsorship opportunities: The case of NBA jersey sponsorships. Sport Marketing Quarterly, 32(1), 47–61.
Gur, F., Bouchet, A., Walkup, B., & Jensen, J. A. (2022). Moving beyond traditional
sponsorships: Understanding the structure and dynamics of minority equity sponsorship agreements. Journal of Business & Industrial Marketing, 37(9), 1762-1786.
Jensen, J. A., Head, D., Monroe, O., & Nestler, S. (2022). Investigating sport league sponsor retention: Results from a semi-parametric hazard model. Sport Management Review, 25(1), 31-58.
Cobbs, J., Jensen, J. A., & Tyler, B. D. (2022). The sponsorship performance cycle: Longitudinal evidence of sponsors’ contribution to Formula One team achievement. Journal of Business & Industrial Marketing, 37(1), 103–114.
Jensen, J. A., Cobbs, J. B., Albano, B., & Tyler, B. D. (2021). Analyzing price premiums in international sponsorship exchange: Driving advertising costs in F1 Racing.
Journal of Advertising Research, 61(1), 44-57.
Jensen, J. A. & Cornwell, T. B. (2021). Assessing the dissolution of horizontal marketing relationships: The case of corporate sponsorship of sport. Journal of Business Research, 124(1), 790-799.
Jensen, J. A. (2021). Are firms like fair-weathered fans? Examining decision-making in B2B relationships. Journal of Business and Industrial Marketing, 36(2), 281-291.
Harker, J., & Jensen, J. A. (2020). Adding insult to rivalry: Exploring the discord communicated between rivals. International Journal of Sports Marketing and Sponsorship, 21(4), 633-649.
Jensen, J. A., & Head, D. (2020). An advancement in the study of marketing partnership longevity: Analysing sport sponsorship survival. International Journal of Sport Management and Marketing, 20(1/2), 64–91.
Jensen, J. A., Head, D., & Mergy, C. (2020). Investigating sponsor decision-making: The role of schema theory, agency conflicts, and signaling theory in the persistence of naming rights agreements. International Journal of Sports Marketing and Sponsorship, 21(3), 467-486.
Popp, N., Jensen, J. A., Weiner, J., McEvoy, C. (2020). An examination of the effects of outsourcing ticket sales force management. International Journal of Sports Marketing & Sponsorship, 21(2), 205-223.
Jensen, J. A., Mishra, A., & Averick, M. (2019). Assessing the survival of shirt sponsorships in English football: An exchange theory perspective. Sport, Business, and Management: An International Journal, 9(5), 477-494.
Dees, W., Gay, C., Popp, N., & Jensen, J. A. (2019). Assessing the impact of sponsor
asset selection, intangible rights, and activation on sponsorship effectiveness. Sport Marketing Quarterly, 28(2), 91-101.
Jensen, J. A., Greenwell, T. C., Coleman, C., Stitsinger, M., & Andrew, D. (2018). From BIRFing to BIRGing: A 10-year study of the psychology of Cubs fans. Sport Marketing Quarterly, 27(4), 237-250.
Jensen, J. A., & Osborne, B. (2018). Breaking up is hard to do: Half-baked sponsorship yields valuable lessons. Sport Marketing Quarterly, 27(1), 58-61.
Jensen, J. A., & White, D. W. (2018). Trends in sport sponsorship evaluation and measurement: Perspectives from the industry. International Journal of Sports Marketing and Sponsorship, 19(1), 2-10.
Jensen, J. A., Walsh, P. T., & Cobbs, J. (2018). The moderating effect of identification on return on investment from sponsor brand integration. International Journal of Sports Marketing and Sponsorship, 19(1), 41-57.
Jensen, J. A. & Cornwell, T. B. (2017). Why do marketing relationships end? Findings from an integrated model of sport sponsorship decision-making. Journal of Sport Management, 31(4), 401-418.
Popp, N., Jensen, J. A., & Jackson, R. (2017). Maximizing visitors at college football bowl games. International Journal of Event and Festival Management, 8(3), 261-273.
Jensen, J. A. (2017). Assessing corporate demand for sponsorship: Marketing costs in the financial services industry. Marketing Letters, 28(2), 281-291.
Cobbs, J., Tyler, B. D., Jensen, J. A., & Chan, K. (2017). Prioritizing sponsorship resources in Formula One racing: A longitudinal analysis. Journal of Sport Management, 31(1), 96-110.
Jensen, J. A., & Turner, B. A. (2017). Advances in sport sponsorship revenue forecasting: An event history analysis approach. Sport Marketing Quarterly, 26(1), 6-19.
Jensen, J. A., Turner, B. A., Delia, L., James, J., Greenwell, T. C., McEvoy, C., Ross, S., Seifried, C., Walsh, P. (2016). Forty years of BIRGing: New perspectives on Cialdini’s seminal studies. Journal of Sport Management, 30(2), 149-161.
Jensen, J. A., Wakefield, L., Cobbs, J., & Turner, B. A. (2016). Forecasting sponsorship costs: Marketing intelligence in the athletic apparel industry. Marketing Intelligence and Planning, 34(2), 281-298.
Jensen, J. A. & Cobbs, J., & Turner, B. A. (2016). Evaluating sponsorship through the lens of the resource-based view: The potential for sustained competitive advantage. Business Horizons, 59(2), 163–173.
Jensen, J. A., Walsh, P., Cobbs, J., & Turner, B. A. (2015). The effects of second screen use on sponsor brand awareness: A dual coding theory perspective. Journal of Consumer Marketing, 32(2), 71-84.
Jensen, J. A., Turner, B. A., & McEvoy, C. (2015). Resource valuation of non-profit organizations: The case of the intercollegiate athletics industry. International Review on Public and Nonprofit Marketing, 12(2), 169-187.
Jensen, J. A., & Cobbs, J. (2014). Predicting return on investment in sport sponsorship. Journal of Advertising Research, 54(4), 435-447.
Jensen, J. A., Cobbs, J. & Groza, M. D. (2014). The niche portfolio strategy to global expansion: The influence of market resources on demand for Formula One racing. Journal of Global Marketing, 27(4), 247-261.
Jensen, J. A., & Turner, B. A. (2014). What if statisticians ran college football? A re-conceptualization of the football bowl subdivision. Journal of Quantitative Analysis of Sports, 10(1), 37-48.
AWARDS
2024 Sport Marketing Association (SMA) Research Fellow Award
2022 “Paper of the Year in Sport Marketing,” American Marketing Association (AMA) Sport & Sponsorship-Linked Marketing Special Interest Group (SportSIG)
2022 Collegiate Sport Research Institute (CSRI) Fellow Award
2021 “Best Conference Paper” award, European Association for Sport Management (EASM)
2018 North American Society for Sport Management (NASSM) Research Fellow Award
2018 Outstanding Article of the Year Award, Journal of Issues in Intercollegiate Athletics
2017 “Emerging Scholar in Sport Marketing Award,” American Marketing Association (AMA) Sport & Sponsorship-Linked Marketing Special Interest Group (SportSIG)
2017 “Paper of the Year in Sport Marketing,” American Marketing Association (AMA) Sport & Sponsorship-Linked Marketing Special Interest Group (SportSIG)
2017 National Science Foundation (NSF) Scientific Teaching Fellow Award (In recognition of demonstrated commitment to undergraduate education by participating in the Summer Institute on Scientific Teaching)
2017 Finalist, Research paper competition (Eight total papers selected), MIT Sloan Sports Analytics Conference
2016 Finalist, Research paper competition (Eight total papers selected), MIT Sloan Sports Analytics Conference
2015 “Paper of the Year in Sports Marketing,” American Marketing Association (AMA) Sports and Special Events Marketing Special Interest Group (SportSIG)
2022 “Paper of the Year in Sport Marketing,” American Marketing Association (AMA) Sport & Sponsorship-Linked Marketing Special Interest Group (SportSIG)
2022 Collegiate Sport Research Institute (CSRI) Fellow Award
2021 “Best Conference Paper” award, European Association for Sport Management (EASM)
2018 North American Society for Sport Management (NASSM) Research Fellow Award
2018 Outstanding Article of the Year Award, Journal of Issues in Intercollegiate Athletics
2017 “Emerging Scholar in Sport Marketing Award,” American Marketing Association (AMA) Sport & Sponsorship-Linked Marketing Special Interest Group (SportSIG)
2017 “Paper of the Year in Sport Marketing,” American Marketing Association (AMA) Sport & Sponsorship-Linked Marketing Special Interest Group (SportSIG)
2017 National Science Foundation (NSF) Scientific Teaching Fellow Award (In recognition of demonstrated commitment to undergraduate education by participating in the Summer Institute on Scientific Teaching)
2017 Finalist, Research paper competition (Eight total papers selected), MIT Sloan Sports Analytics Conference
2016 Finalist, Research paper competition (Eight total papers selected), MIT Sloan Sports Analytics Conference
2015 “Paper of the Year in Sports Marketing,” American Marketing Association (AMA) Sports and Special Events Marketing Special Interest Group (SportSIG)
COURSES TAUGHT
SPMT 489. Predictive Analytics in Sport