Directory » MARK ZHI LU
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Dr. Mark Zhi Lu is an Associate Professor of Sport Management and Innovation in the Department of Kinesiology & Sport Management at Texas A&M University. He holds a Ph.D. in Business Administration (major in Marketing, minor in Applied Statistics) from Smeal College of Business at The Pennsylvania State University. His current scholarly interests span three domains: strategic sport marketing, innovation (artificial intelligence and entrepreneurship), and sustainability.
Dr. Lu has published his research in top-tier marketing and interdisciplinary academic journals, including Journal of Marketing Research, Journal of Retailing, California Management Review, Computers in Human Behavior, Journal of the Association for Consumer Research, Annals of Tourism Research, International Journal of Hospitality Management, Science of the Total Environment, Environmental Impact Assessment Review, Growth & Change, Computers, Materials & Continua, Intelligent Automation & Soft Computing, and Asia Pacific Journal of Innovation and Entrepreneurship, among others. His work has received numerous international accolades, including being named a Kauffman Fellow by the Kauffman Foundation and the American Marketing Association Entrepreneurial Marketing SIG, being shortlisted for the Accenture Award, and winning multiple Best Paper Awards. He currently serves as the Vice-Chair of Community and Industry Outreach for the AMA Entrepreneurial Marketing SIG.
Dr. Lu has secured multiple external grants from prestigious agencies, including the Canadian Social Sciences and Humanities Research Council (SSHRC) Insight Grant, the Mitacs Canada Business Strategy Research Grant, the Smeal Sustainability Council, and NYSERDA.
Dr. Lu is passionate about inspiring and teaching and has won two university-wide teaching awards. He has extensive teaching experience across all levels—Ph.D., Master's, and Bachelor's—as well as with executive education. He has taught courses in North America, China, and Japan.
Dr. Lu has published his research in top-tier marketing and interdisciplinary academic journals, including Journal of Marketing Research, Journal of Retailing, California Management Review, Computers in Human Behavior, Journal of the Association for Consumer Research, Annals of Tourism Research, International Journal of Hospitality Management, Science of the Total Environment, Environmental Impact Assessment Review, Growth & Change, Computers, Materials & Continua, Intelligent Automation & Soft Computing, and Asia Pacific Journal of Innovation and Entrepreneurship, among others. His work has received numerous international accolades, including being named a Kauffman Fellow by the Kauffman Foundation and the American Marketing Association Entrepreneurial Marketing SIG, being shortlisted for the Accenture Award, and winning multiple Best Paper Awards. He currently serves as the Vice-Chair of Community and Industry Outreach for the AMA Entrepreneurial Marketing SIG.
Dr. Lu has secured multiple external grants from prestigious agencies, including the Canadian Social Sciences and Humanities Research Council (SSHRC) Insight Grant, the Mitacs Canada Business Strategy Research Grant, the Smeal Sustainability Council, and NYSERDA.
Dr. Lu is passionate about inspiring and teaching and has won two university-wide teaching awards. He has extensive teaching experience across all levels—Ph.D., Master's, and Bachelor's—as well as with executive education. He has taught courses in North America, China, and Japan.
Education
Ph.D., Business Administration, The Pennsylvania State University
SELECTED PUBLICATIONS
Journal Articles
Shao, A., Lu, Z., Zhong B., Liu, S. and Lv, W. (2025), Human touch vs. AI tech: understanding user preferences in the future of education, Computers in Human Behavior (ABDC A, Impact Factor 9.0), Vol. 164, pp. 108492.
Kumar, A., Shi, H., Skiba, J., Saini, A., and Lu, Z. (2023), Impact of Buying Groups on Buyer-Supplier Relationships: Group-Dyad Interactions in Business-to-Business Markets, Journal of Marketing Research (ABDC A*, Impact Factor 5.1), Vol. 60(6): 1197-1220.
Lu, Z., Bolton, L., Ng, S., and Chen, H. (2020), The Price of Power: How Firm’s Market Power Affects Perceived Fairness of Price Increases? Journal of Retailing, Vol. 96(2): 220-234. (ABDC A*, Impact Factor 5.25)
Huang, L., Lu, Z., and Rajagopal, P. (2021), Numbers not Lives: AI Dehumanization Undermines COVID-19 Preventive Intentions, Journal of the Association for Consumer Research, Vol.7(1): 63-71. (ABDC B, Impact Factor 2.08)
Fan, A., Lu, Z., and Mao, E. (2022), To Talk or To Touch: Unraveling Consumer Responses to Hotel In-room AI-powered Voice Assistant and Touch Panel, International Journal of Hospitality Management, Vol. 101(Feb): 1-10. (ABDC A*, Impact Factor 10.43)
Huang, H., Liu, S., and Lu, Z. (2022), When and Why Language Assertiveness Affects Online Review Persuasion? Journal of Hospitality & Tourism Research, 1-29. (ABDC A, Impact Factor 4.32)
Pei, J., Lu, Z., and Yang, X. (2022), What Drives People to Repost Social Media Message During COVID-19 Pandemic? Evidence from Weibo News Microblog, Growth & Change, 53(4), 1609-26. (ABDC B, Impact Factor 2.20)
Lu, Z., Mattila, A., and Liu, S. (2021), When Customers Like Preferential Recovery (And When Not)? Annals of Tourism Research, Vol. 87(Mar), 1-14. (ABDC A*, Impact Factor 9.01)
Wu, C., Cui, H., Lu, Z., Yang, X., and McMurtrey, M. (2021), Big Data Knowledge Pricing Schemes for Knowledge Recipient Firms, Computers, Materials & Continua, Vol. 69(3):3275-87. (Impact Factor 3.77)
Wu, C., Tan, N., Lu, Z., Yang, X., and McMurtrey, M. (2021), Strategies of Knowledge Pricing and the Impact on Firms’ New Product Development Performance, KSII Transactions on Internet and Information Systems, Vol. 15(8): 3068-85. (Impact Factor 0.86)
Yu, X., Huang, H., Liu, S., and Lu, Z. (2020), Signaling Authenticity of Ethnic Cuisines via Handwriting, Annals of Tourism Research. Vol. 85(Nov), 1-13. (ABDC A*, Impact Factor 9.01)
Wu, C., Yin, H., Yang, X., Lu, Z., and McMurtrey, M. (2020), Pricing Method for Big Data Knowledge Based on a Two-Part Tariff Pricing Scheme, Intelligent Automation & Soft Computing, Vol. 26(5): 1173-84. (Impact Factor 1.65)
Patterson, P., McColl-Kennedy, J., Smith, A., and Lu, Z. (2009), Customer Rage: Triggers, Tipping Points, and Take-Outs, California Management Review, Vol. 52 (1), 6-28. (Lead article). (ABDC A, Impact Factor 8.84)
Lu, Z., Kahle, L., Sang M. Lee, S., and Lee, S. Y. (2012), Football Fans’ Contrasting Motivations: China, S. Korea, and the USA, Asia Pacific Journal of Innovation and Entrepreneurship, Vol. 6(1), 9-31.
Li, Y., Qin, X., Sullivan, A., Chi, G., Lu, Z., Pan, W., and Liu, Y. (2023), Collective Action Improves Elite-driven Governance in Rural Development within China, Humanities and Social Sciences Communications, Vol. 10, 600. (a Springer Nature journal, Impact factor 2.73)
Chen, S., Li, Y., Lu, Z., Li, R., and Chang, G. (2022), Investigating Multi-way Impacts of Transportation on Human Footprint: Evidence from China, Environmental Impact Assessment Review, Vol. 98 (Jan.), 1-10. (Impact Factor 6.12)
Li, Y., Zhang, X., Cao, Z., Liu, Z., Lu, Z., and Liu, Y. (2021), Towards the Progress of Ecological Restoration and Economic Development in China's Loess Plateau and Strategy for More Sustainable Development, Science of the Total Environment, Vol. 756(Feb), 1-14. (Impact Factor 7.96)
Pan, W., Wang, J., Lu, Z., Liu, Y., and Li, Y. (2021), High-quality Development in China: Measurement System, Spatial Pattern, and Improvement Paths, Habitat International, Vol. 118 (Dec.), 1-10. (ABDC A, Impact Factor 5.37)
Kumar, A., Shi, H., Skiba, J., Saini, A., and Lu, Z. (2023), Impact of Buying Groups on Buyer-Supplier Relationships: Group-Dyad Interactions in Business-to-Business Markets, Journal of Marketing Research (ABDC A*, Impact Factor 5.1), Vol. 60(6): 1197-1220.
Lu, Z., Bolton, L., Ng, S., and Chen, H. (2020), The Price of Power: How Firm’s Market Power Affects Perceived Fairness of Price Increases? Journal of Retailing, Vol. 96(2): 220-234. (ABDC A*, Impact Factor 5.25)
Huang, L., Lu, Z., and Rajagopal, P. (2021), Numbers not Lives: AI Dehumanization Undermines COVID-19 Preventive Intentions, Journal of the Association for Consumer Research, Vol.7(1): 63-71. (ABDC B, Impact Factor 2.08)
Fan, A., Lu, Z., and Mao, E. (2022), To Talk or To Touch: Unraveling Consumer Responses to Hotel In-room AI-powered Voice Assistant and Touch Panel, International Journal of Hospitality Management, Vol. 101(Feb): 1-10. (ABDC A*, Impact Factor 10.43)
Huang, H., Liu, S., and Lu, Z. (2022), When and Why Language Assertiveness Affects Online Review Persuasion? Journal of Hospitality & Tourism Research, 1-29. (ABDC A, Impact Factor 4.32)
Pei, J., Lu, Z., and Yang, X. (2022), What Drives People to Repost Social Media Message During COVID-19 Pandemic? Evidence from Weibo News Microblog, Growth & Change, 53(4), 1609-26. (ABDC B, Impact Factor 2.20)
Lu, Z., Mattila, A., and Liu, S. (2021), When Customers Like Preferential Recovery (And When Not)? Annals of Tourism Research, Vol. 87(Mar), 1-14. (ABDC A*, Impact Factor 9.01)
Wu, C., Cui, H., Lu, Z., Yang, X., and McMurtrey, M. (2021), Big Data Knowledge Pricing Schemes for Knowledge Recipient Firms, Computers, Materials & Continua, Vol. 69(3):3275-87. (Impact Factor 3.77)
Wu, C., Tan, N., Lu, Z., Yang, X., and McMurtrey, M. (2021), Strategies of Knowledge Pricing and the Impact on Firms’ New Product Development Performance, KSII Transactions on Internet and Information Systems, Vol. 15(8): 3068-85. (Impact Factor 0.86)
Yu, X., Huang, H., Liu, S., and Lu, Z. (2020), Signaling Authenticity of Ethnic Cuisines via Handwriting, Annals of Tourism Research. Vol. 85(Nov), 1-13. (ABDC A*, Impact Factor 9.01)
Wu, C., Yin, H., Yang, X., Lu, Z., and McMurtrey, M. (2020), Pricing Method for Big Data Knowledge Based on a Two-Part Tariff Pricing Scheme, Intelligent Automation & Soft Computing, Vol. 26(5): 1173-84. (Impact Factor 1.65)
Patterson, P., McColl-Kennedy, J., Smith, A., and Lu, Z. (2009), Customer Rage: Triggers, Tipping Points, and Take-Outs, California Management Review, Vol. 52 (1), 6-28. (Lead article). (ABDC A, Impact Factor 8.84)
Lu, Z., Kahle, L., Sang M. Lee, S., and Lee, S. Y. (2012), Football Fans’ Contrasting Motivations: China, S. Korea, and the USA, Asia Pacific Journal of Innovation and Entrepreneurship, Vol. 6(1), 9-31.
Li, Y., Qin, X., Sullivan, A., Chi, G., Lu, Z., Pan, W., and Liu, Y. (2023), Collective Action Improves Elite-driven Governance in Rural Development within China, Humanities and Social Sciences Communications, Vol. 10, 600. (a Springer Nature journal, Impact factor 2.73)
Chen, S., Li, Y., Lu, Z., Li, R., and Chang, G. (2022), Investigating Multi-way Impacts of Transportation on Human Footprint: Evidence from China, Environmental Impact Assessment Review, Vol. 98 (Jan.), 1-10. (Impact Factor 6.12)
Li, Y., Zhang, X., Cao, Z., Liu, Z., Lu, Z., and Liu, Y. (2021), Towards the Progress of Ecological Restoration and Economic Development in China's Loess Plateau and Strategy for More Sustainable Development, Science of the Total Environment, Vol. 756(Feb), 1-14. (Impact Factor 7.96)
Pan, W., Wang, J., Lu, Z., Liu, Y., and Li, Y. (2021), High-quality Development in China: Measurement System, Spatial Pattern, and Improvement Paths, Habitat International, Vol. 118 (Dec.), 1-10. (ABDC A, Impact Factor 5.37)
COURSES TAUGHT
SPMT 472. Data Analysis and Problem Solving in Sport (Sport Analytics)