Directory » HYUN-WOO LEE
HEALTH & KINESIOLOGY
Ph.D., Sport Management, Florida State University (2014)
M.S., Sports & Leisure Studies, Yonsei University (2010)
B.S., Sports & Leisure Studies, Yonsei University (2008)
Human Emotions and Fan Behavior
Interaction of Mind, Body, and the Environment in Sporting Experiences
Marketing and Communication Strategies for Sport Organizations
Neurophysiological Approaches to Behavioral Science
Sport Consumer Well-being
Dr. Hyun-Woo Lee is an Assistant Professor in the Sport Management Division. He received his Ph.D. at Florida State University with a certification in Measurement and Statistics. His research interests focus primarily in Human Emotion and Fan Behavior.
As an interdisciplinary researcher, Dr. Lee uses both psychometric and physiological evidences to better understand the sport consumer. His lab is currently equipped with EEG and eye tracking devices, and the mission of the lab is to research and analyze various sporting experiences in order to provide solutions for societal and economic progress. Dr. Lee's work has been published in major sport management and marketing journals such as Journal of Sport Management, Sport Management Review, Sport Marketing Quarterly, International Journal of Sports Marketing and Sponsorship, and Journal of Travel Research.
Prior to his academic career, Dr. Lee was a race car driver and marketing manager of the Synchro-G Racing Team in South Korea. As a driver, he made multiple appearances on the podium in national races. As a manager, he attracted sponsors and established the integrated marketing communication solution for the team.
Kim, M., Kim, Y. D., & Lee, H.-W. (2020). It is time to consider athletes’ well-being and performance satisfaction: The roles of authentic leadership and psychological capital. Sport Management Review, 23(5), 964-977.
Lee, H.-W., Cho, H., Lasko, E., Kim, J. W., & Kwon, W. (2020). From knowing the game to enjoying the game: EEG/ERP assessment of emotional processing. International Journal of Sports Marketing and Sponsorship, 21(2), 305-323.
Lee, H.-W., Cho, H., Newell, E., & Kwon, W. (2020). How multiple identities shape behavioral intention: Place and team identification on spectator attendance. International Journal of Sports Marketing and Sponsorship, 21(4), 719-734.
Lee, H.-W., Kim, S., & Liew, J. (Advance online publication). Spectator sports as context for examining observers’ agreeableness, social identification, and empathy in a high-stakes conflict situation. Psychological Reports. https://doi.org/10.1177/0033294120948228 [published with student]
Uhm, J.-P., Lee, H.-W., & Han, J.-W. (2020). Creating sense of presence in a virtual reality experience: Impact on neurophysiological arousal and attitude towards a winter sport. Sport Management Review, 23(4), 588-600. [published with student]
Cho, H., Koh, E. C., & Lee, H.-W. (2019). Nostalgia, motivation, and intention for international football stadium tourism. Asia Pacific Journal of Tourism Research, 24(9), 912-923.
Cho, H., Lee, H.-W., & Pyun, D. Y. (2019). The influence of stadium environment on attendance intentions in spectator sport: The moderating role of team loyalty. International Journal of Sports Marketing and Sponsorship, 20(2), 276-290.
Kim, Y., Magnusen, M. J., Kim, M., & Lee, H.-W. (2019). Meta-analytic review of sport consumption: Factors affecting attendance to sporting events. Sport Marketing Quarterly, 28(3), 117-134.
Shin, S., Chiu W., & Lee, H.-W. (2019). Impact of the social benefits of intramural sports on Korean students’ quality of college life and loyalty: A comparison between lowerclassmen and upperclassmen. Asia-Pacific Education Researcher, 28(3), 181-192.
Shin, S, Chiu W., & Lee, H.-W. (2018). For a better campus sporting experience: Scale development and validation of the collegiate sportscape. Journal of Hospitality, Leisure, Sport & Tourism Education, 22, 22-30.
Cho, H., Lee, H.-W., Moore, D., Norman, W., & Ramshaw, G. (2017). A multilevel approach to scale development in sport tourist nostalgia. Journal of Travel Research, 56(8), 1094-1106.
Kim, J. W., Magnusen, M. J., & Lee, H.-W. (2017). Existence of mixed emotions during consumption of a sporting event: A real-time measure approach. Journal of Sport Management. 31(4), 360-373.
Lee, H.-W., Gipson, C., & Barnhill, C. R. (2017). Experience of spectator flow and perceived stadium atmosphere: Moderating role of team identification. Sport Marketing Quarterly, 26(2), 87-98.
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