Directory » GREGG BENNETT
gbennett@tamu.edu
338 BLOC
845-0156
Department
HEALTH & KINESIOLOGY
Sport Management
Afilliations
Sport Management
Education
Ed.D., Human Performance, Auburn University (1997)
M.S., Human Performance, University of Tennessee (1993)
B.S., Education, Tennessee Tech University (1988)

GREGG BENNETT
Professor
HEALTH & KINESIOLOGY
Curriculum Vitae
Research Interests
Branding
Effective Event Marketing
Sporting Events
Sport Marketing
COURSES TAUGHT
KINE285. Directed Studies
2006B
KINE319. Soc Of Sport
2006A
KINE337. Intnl Sport Business
2008A,2007C,2007B,2007A,2006C
KINE402. Pre Intern Field Exper
2006C
KINE482. Sem: Event Management
2007C,2006C
KINE482. Seminar In Kinesiology
2007A,2006A
KINE483. Prctcm Kine In Absentia
2007C
KINE484.
2005A
KINE484. Internship In Kine
2007B,2006C
KINE484. Intrnshp Kine-inabsentia
2006C
KINE485. Drctd Stds: In-absentia
2007C
KINE485. Directed Studies
2007A,2006B
KINE489. Special Topics In Intl Sport Business
2006B,2006A
KINE601. Rdg Rsch Publ In Kine
2009A
KINE615. Sport Marketing
2008C,2008A,2007C,2006C,2005C
KINE615.
2005B
KINE681. Seminar
2008A,2006C,2005C
KINE682.
2005B
KINE682. Seminar In
2006A
KINE682. Sem In Sport Management
2007C
KINE682. Sem In Event Management
2008C,2007C,2006C,2005C
KINE683. Practicum:in Absentia
2008B
KINE683. Practicum In Kinesiology
2008C,2008B,2008A,2007B,2007A
KINE684. Professional Intrshp: Inabsentia
2008C,2008B
KINE684. Professional Internship
2009B,2009A,2008C,2008B,2008A
KINE685. Drctd Stds - In-absentia
2008B
KINE685. Directed Studies
2009B,2009A,2008B,2008A,2007B
KINE685.
2005B,2005A
SPMT334. SPORT COMMUNICATION
2019C
SPMT337. INTNL SPORT BUSINESS
2014B,2013C,2013B,2013A,2012C
SPMT423. MKTG ASPECTS OF SPORT
2020A,2019A,2018C,2018A,2017C
SPMT483. PRACTICUM IN SPORT MGMT
2015C,2015A,2014B
SPMT485. DIRECTED STUDIES
2015C,2015B
SPMT615. SPORT MARKETING
2020C,2019C,2017C,2016C,2015C
SPMT617. COMM & MEDIA IN SPORT
2020C,2020B,2019C,2019B,2018C
SPMT682. SEMINAR IN...
2017C,2015C,2013C
SPMT683. PRACTICUM IN SPORT MGMT
2019A,2017A,2016C,2015C,2014C
SPMT684. INTERNSHIP IN SPT MGMT
2020A,2015A,2014C,2014B,2013C
SPMT685. DIRECTED STUDIES
2020A,2019B,2018B,2018A,2017C
FORMER DOCTORAL STUDENTS
Sarah Marie Sharrar Brown (Summer 2020)
Lane Taylor Wakefield (Summer 2016)
Joseph Arthur Pederson (Summer 2016)
Jami Lobpries (Summer 2014)
Chanho Kang (Summer 2013)
Brandon Brown (Summer 2013)
Jason Reese (Fall 2012)
Khalid Ballouli (Summer 2011)
Michael Hutchinson (Summer 2010)
Windy L. Dees (Fall 2007)
Yosuke Tsuji (Spring 2007)
SELECTED PUBLICATIONS
Books and Monographs
Bennett, G. & Cox, J. (2004). Rock Solid: The History of Southern Mississippi Football. University Press of Mississippi.
Journal Articles
Lobpries, J., Bennett, G., & Brison, N. (2018). How I perform is not enough: Exploring branding barriers faced by elite female athletes. Sport Marketing Quarterly, 27, 5-17.
Wakefield, L., & Bennett, G. (2018). Sports fan experience: Electronic-word-of-mouth in ephemeral social media. Sport Management Review, 21, 147-159.
Bennett, G. (2017). Building a strong new media brand: The case of TexAgs.com. Sport Marketing Quarterly, 26(3), 153-167.
Hodge, C., Walker, M., & Bennett, G. (2017). The freeloader effect: Examining the influence of engagement and attitudes in a virtual fan community. Sport Marketing Quarterly, 26(3), 130-139.
Lobpries, J., Bennett, G., & Brison, N. (2017). Mary Ann to her Ginger: Comparing the extended brand identity of two elite female athletes. International Journal of Sports Marketing and Sponsorship, 18(4), 347-361.
Brown, B., Bennett, G. & Ballouli, K. (2016). Effects of advertisement setting and actor race on African Americans' intentions to consume baseball. Sport Marketing Quarterly, 25(3), 139-151
Kang, C., Bennett, G., & Welty-Peachy, J. (2016). Five dimensions of brand personality traits in sport. Sport Management Review, 19(4), 441-453
Wakefield, L., & Bennett, G. (2016). A case analysis of partial least squares structural equation modeling (PLS-SEM). Case Studies in Sport Management, 5, 65-68.
Reese, J. D., Brown, B., & Bennett, G. (2015). Required donations: An empirical test of Prospect Theory & framing of per-seat contributions in intercollegiate athletics. Global Sport Business Journal, 3(1), 43-62.
Ballouli, K., Bennett, G. (2014). New (sound)waves in sport marketing: Do semantic differences in analogous music impact shopping behaviors of sport consumers? Sport Marketing Quarterly.
Kang, C., Lee, J., & Bennett, G. (2014). Comparative analysis of sport consumer motivation affecting sport consumption behavior between American and Asian international students. International Journal of Sport Management, 15, 286-310.
Petrick, J.F., Bennett, G. & Tsuji, Y. (2013). Measuring Event Attendees Evaluations of a Sporting Event to Determine Loyalty. Event Management
Reese, J. D., & Bennett, G. (2013). Fan satisfaction with the season ticket sales process. Journal of Contemporary Athletics, 7(2), 1-15
Ballouli, K., & Bennett, G. (2012). Creating a sonic identity for the University of Houston. Sport Marketing Quarterly, 21, 53-60
Hutchinson, M., & Bennett, G. (2012). Core values brand building in sport: Stakeholder attitudes towards intercollegiate athletics and university brand congruency. Sport Management Review, 15(4), 434-447
Bennett, G., Ballouli, K., & Sosa, J. (2011). Sometimes good, sometimes not so good: Student satisfaction with exchange programs. Sport Management Education Journal. 5(1), 19-31
Bouchet, A., Ballouli, K., & Bennett, G. (2011). Implementing a ticket sales force in college athletics: A decade of challenges. Sport Marketing Quarterly, 20(1), 84-92
Tsuji, Y., Bennett, G., & Dees, W. (2011). Exploring the effects of sportscape at a professional tennis tournament. International Journal of Sport Management, 12(1), 33-49
Dees, W., Bennett, G., Ferreria, M. (2010). Personality fit in NASCAR: An evaluation of driver-sponsor congruence and its impact on sponsorship effectiveness outcomes. Sport Marketing Quarterly, 18(2), 25-35.
Dees, W., Hall, T., Tsuji, Y., & Bennett, G. (2010). Examining the effects of fan loyalty and goodwill on consumer perceptions of brands at an action sports event. Journal of Sponsorship, 4(1), 38-50.
Wakefield, K., & Bennett, G. (2010). Affective intensity and sponsorship identification. Journal of Advertising, 39(3), 99-111.
Bennett, G., Ferreira, Lee, J. & Polite, F. (2009). The role of involvement in sports and sport spectatorship in sponsor's brand use: The case of Mountain Dew and action sports sponsorship. Sport Marketing Quarterly, 18(1), 14-24.
Tsuji, Y., Bennett, G. & Leigh, J. (2009). Investigating factors affecting brand awareness of virtual advertising. Journal of Sport Management, 23(4), 511-544.
Dees, W., & Bennett, G. (2008). The effect of fan involvement on consumers' response to sponsorship at a professional tennis tournament. International Journal of Sport Management, 9(3), 328-342.
Dees, W., Bennett, G., & Villegas, J. (2008). Measuring the effectiveness of commercial sponsorships of an elite intercollegiate football program. Sport Marketing Quarterly 17(2),79-89.
Ferreira, M., Hall, T., & Bennett, G. (2008). Exploring brand positioning in the context of sponsorship: A correspondence analysis of the Dew Action Sport Tour. Journal of Sport Management, 22(6).
Gwinner, K., & Bennett, G. (2008). The impact of brand cohesiveness and sport identification on brand fit in a sponsorship context. Journal of Sport Management, 22(4), 410-426.
Tsuji, Y., Bennett, G., & Dees, W. (2008). Factors affecting repeat attendance intentions: The case of a state sports event. International Journal of Sport Management, 9(1), 1-14.
Dees, W., Bennett, G., & Tsuji, Y. (2007). Attitudes toward sponsorship at a state sports festival. Event Management, 10(2), 89-101.
Tsuji, Y., Bennett, G., & Zhang, J. (2007). Consumer satisfaction with an action sports event. Sport Marketing Quarterly, 16(4), 199-208.
Bennett, G., Cunningham, G., Sagas, M., & Dees, W. (2006). Measuring the marketing communication activations of a professional tennis tournament. Sport Marketing Quarterly, 15, 91-101.
Bennett, G., Ferreira, M., Tsuji, Y., Siders, R., & Cianfrone, B. (2006). Analyzing the effects of advertising type and antecedents on attitude toward advertising in sport. International Journal of Sports Marketing and Sponsorship. 8(1), 62-81.
Bennett, G., Sagas, M., & Dees, W. (2006). Media preferences of action sports consumers: Differences between Generation X and Y. Sport Marketing Quarterly, 15 (1), 40-49
Cianfrone, B., Bennett, G., Siders, R., & Tsuji, Y. (2006). Virtual advertising and brand awareness. International Journal of Sport Management and Marketing, 1(4), 289-310.
Bennett, G.B., Sagas, M., Fleming, D., & Roenn, S.V. (2005). On being a living contradiction: The struggle of an elite Christian coach. Journal of Beliefs and Values, 26, 289-300.
Zhang, J.J., Lam, E.T., Connaughton, D.P., Bennett, G., & Smith, D.W. (2005). Development of a scale measuring spectator satisfaction toward support programs of minor league hockey games. International Journal of Sport Management, 6 (1), 47-70.
Bennett, G., & Lachowetz, T. (2004). Marketing to lifestyles: Action sports and Generation Y. Sport Marketing Quarterly, 13 (4), 239-243
Tillman, M.D., Hass, C.J., Brunt, D., & Bennett, G. (2004). Jumping and landing strategies in women's volleyball. Journal of Sports Science & Medicine, 3, 30-36.
Von Roenn, S., Zhang, J., & Bennett, G. (2004). Dimensions of ethical misconduct in contemporary sports and their association with the backgrounds of stakeholders. International Sports Journal, 37-54.
Zhang, J.J., Lam, E.T., Connaughton, D.P., Bennett, G., Pease, D.G., Pham, U.L., et al. (2004). Variables affecting spectator enjoyment of minor league hockey games. International Journal of Sport Management, 5(2), 157-182.
Bennett, G. & Henson, R. (2003). Status of the action sports segment among college students. International Sports Journal, 7(1), 124-138.
Bennett, G., Henson, R., & Drane, D. (2003). Student experiences with service learning in a sport management class. Journal of Experiential Education, 26(2), 61-69.
Bennett, G., Henson, R., & Zhang, J. (2003). Generation Y perceptions of the action sports industry segment. Journal of Sport Management, 17(2), 95-115.
Bennett, G., Phillips, J., Drane, D., & Sagas, M. (2003). The coaching carousel: Turnover effects on professional sport. International Journal of Sport Management, 4(3), 192-204.
McGuire, J., Drummond, J.L., & Bennett, G. (2003). Adolescent smoking and physical activity: Practices and perceptions. Community Education Journal.
Zhang, J.J., Lam, E.T.C., Bennett, G., & Connaughton, D.P. (2003). Confirmatory factor analysis of the spectator decision making inventory. Measurement in Physical Education and Exercise Science, 7(2), 57-70.
Bennett, G. (2002). Web-based instruction in sport management. Sport Management Review, 5(1), 45-68.
Bennett, G. & Cyree, K. (2002). Team payroll and performance in baseball: Are championships purchased? International Journal of Sport Management, 3(1), 74-84.
Bennett, G. & Hardin, B. (2002). Management behaviors of an elite intercollegiate baseball coach. International Journal of Sport Management, 3(3), 199-214.
Bennett, G., Henson, R., & Zhang, J. (2002). Action sport sponsorship recognition. Sport Marketing Quarterly, 11(3), 185-196.
Bennett, G. & Pharr, T. (2002). Controlling the running game. Strategies: A Journal for Physical and Sport Educators, 15(5), 7-10.
Drummond, J.L., McGuire, J.G., & Bennett, G. (2002). Student perceptions of exercise role modelling by secondary health educators. Health Education, 61(1), 78-86.
Hardin, B. & Bennett, G. (2002). Instructional attributes of a successful baseball coach. Applied Research Annual in Coaching and Athletics, 17, 43-62.
Beck, J., Bennett, G., Maneval, M., & Hayes, H. (2001). Faculty perceptions of the academic perfformance of student-athletes. Applied Research in Coaching and Athletics Annual, 16, 125-143.
Bennett, G. & Green, F. (2001). Student learning in the online environment: No significant difference? Quest, 53, 1-13.
Bennett, G. & Green, R. (2001). Service learning via online instruction. College Student Journal, 35(4), 491-497.
Bennett, G., Henson, R., & Connaughton, D. (2001). Student perceptions of an online course in sport management. International Journal of Sport Management, 2(3), 205-215.
Connaughton, D., Spengler, J., & Bennett, G. (2001). Crisis planning and management for physical activity programs. Journal of Physical Education, Recreation, and Dance, 72(7), 27-29.
Bennett, G. (2000). Sport education as an alternative for the basic instruction program. Chronicle of Physical Education in Higher Education, 11(3), 9-11.
Bennett, G. (2000). Students' participation styles in two university weight training classes. Journal of Teaching in Physical Education, 19(2), 182-205.
Bennett, G. & Maneval, M. (2000). An axiom in baseball. Applied Research in Coaching and Athletics Annual, 14, 196-203.
Bennett, G. & Phillips, J. (2000). Web-based instruction in physical education. Chronicle of Physical Education in Higher Education, 11(3), 13-15.
Bennett, G. & Yeager, C. (2000). The stride is key in hitting. Strategies, 13(4), 5-7.
Bennett, G. & Hastie, P. (1999). Student perceptions of two university weight training classes. Journal of Sport Pedagogy, 5(2), 13-32.
Bennett, G. & Maack, M. (1999). The importance of first-pitch strikes. Applied Research in Coaching and Athletics Annual, 14, 196-203.
Bennett, G. & Maneval, M. (1999). Accreditation: A solution for the basic instruction program? Chronicle of Physical Education in Higher Education, 10(2), 15-16.
Bennett, G. & Maneval, M. (1998). Leadership styles of elite Dixie Youth baseball coaches. Perceptual and Motor Skills, 87, 754.
Book Chapters
Ballouli, K., & Bennett, G. (2010). Sport in the International Arena. In Cunningham and Singer (eds) Sociology of Sport and Physical Activity. pp. 163-191.
RESEARCH PROJECTS
Play the Right Way
PI. Department of State (Federal)
2010-09-01 — 2012-08-31
Data Collection at Sunshine State Games
PI. Florida Sports Foundation (State)
2008-06-01 — 2009-09-01
Fusion Arts Exchange on Sports Management
PI. Department of State (Federal)
2008-03-05 — 2008-12-31
Data Collection at Sunshine State Games
PI. Florida Sports Foundation (State)
2007-06-01 — 2007-07-01
The American Sport Brand International Exchange
Co-PI (). Department of State (Federal)
2007-05-22 — 2007-12-31
Data Collection at Sunshine State Games 2006
PI. Florida Sports Foundation (State)
2006-06-01 — 2006-06-30
Research Work
PI. Dew Action Sports (Private)
2005-06-01 — 2005-12-01
Research Work between Florida Sports Foundation and TAMU
PI. Florida Sports Foundation (State)
2005-06-01 — 2005-07-01
AWARDS
Professor of Excellence. ING Professor of Excellence, 2010 TAMU. (2010)
Research Poster Presentation Award. Sport Marketing Association. (2005)
Teacher of the Year, College of Health. University of Florida. (2002)
LEADERSHIP POSITIONS
Chair. Sport Marketing Association Conference Committee. (2011)
Conference Committtee Chair. Sport Marketing Association. (2005)
Founder, Sport Marketing Association (2002)
President Elect. Sport Marketing Association. (2012)
Teacher of the year. HLKN Sports Management Division. (2015)