Directory » GREGG BENNETT
Dr. Gregg Bennett is the former Director of the Center for Sport Management Research and Education at Texas A&M University. Dr. Bennett teaches courses in sport marketing and is a vital contributor to the sport management curriculum, teaching a wide variety of courses. Dr. Bennett received the ING Professor of Excellence award in 2010 and was named the Teacher of the Year for the College of Health and Human Performance at the University of Florida in 2002. Dr. Bennett’s research interest focus is on sport marketing, with a specific focus on effective industry practices. Dr. Bennett was named a Research Fellow by the North American Society for Sport Management (NASSM) in 2010 and in 2012 he was named to the Inaugural class of Research Fellows by the Sport Marketing Association. He has served on the editorial boards for Sport Marketing Quarterly and the International Journal of Sport Management. In 2002, Dr. Bennett founded the Sport Marketing Association and became the first elected President of the organization in 2011.
Ed.D., Human Performance, Auburn University (1997)
M.S., Human Performance, University of Tennessee (1993)
B.S., Education, Tennessee Tech University (1988)
SPMT334. SPORT COMMUNICATION
SPMT337. INTNL SPORT BUSINESS
SPMT423. MKTG ASPECTS OF SPORT
SPMT615. SPORT MARKETING
SPMT617. COMM & MEDIA IN SPORT
FORMER DOCTORAL STUDENTS
Bo Yu, Ph.D. (Summer 2022)
Sarah Marie Sharrar Brown (Summer 2020)
Lane Taylor Wakefield (Summer 2016)
Joseph Arthur Pederson (Summer 2016)
Jami Lobpries (Summer 2014)
Brandon Brown (Summer 2013)
Chanho Kang (Summer 2013)
Jason Reese (Fall 2012)
Khalid Ballouli (Summer 2011)
Michael Hutchinson (Summer 2010)
Windy L. Dees (Fall 2007)
Yosuke Tsuji (Spring 2007)
Murry, T., Bennett, G., Brison, N., & Oshiro, K. (2020). Sitting to take a stand: Does activism impact an athlete’s brand image. International Journal of Sport Management, 21, 295-324. [published with student]
Bennett, G., Keiper, P., & Dixon, M.A. (2019). Why can’t we all just get along? The conflict between school and club sport in the United States. Quest, 85-101.
Wakefield, L., & Bennett, G. (2018). Sports fan experience: Electronic-word-of-mouth in ephemeral social media. Sport Management Review, 21, 147-159.
Bennett, G. (2017). Building a strong new media brand: The case of TexAgs.com. Sport Marketing Quarterly, 26(3), 153-167.
Brown, B., Bennett, G. & Ballouli, K. (2016). Effects of advertisement setting and actor race on African Americans' intentions to consume baseball. Sport Marketing Quarterly, 25(3), 139-151
Reese, J. D., Brown, B., & Bennett, G. (2015). Required donations: An empirical test of Prospect Theory & framing of per-seat contributions in intercollegiate athletics. Global Sport Business Journal, 3(1), 43-62.
Ballouli, K., Bennett, G. (2014). New (sound)waves in sport marketing: Do semantic differences in analogous music impact shopping behaviors of sport consumers? Sport Marketing Quarterly.
Petrick, J.F., Bennett, G. & Tsuji, Y. (2013). Measuring Event Attendees Evaluations of a Sporting Event to Determine Loyalty. Event Management
Ballouli, K., & Bennett, G. (2012). Creating a sonic identity for the University of Houston. Sport Marketing Quarterly, 21, 53-60
Hutchinson, M., & Bennett, G. (2012). Core values brand building in sport: Stakeholder attitudes towards intercollegiate athletics and university brand congruency. Sport Management Review, 15(4), 434-447
Bennett, G., Ballouli, K., & Sosa, J. (2011). Sometimes good, sometimes not so good: Student satisfaction with exchange programs. Sport Management Education Journal. 5(1), 19-31
Dees, W., Bennett, G., Ferreria, M. (2010). Personality fit in NASCAR: An evaluation of driver-sponsor congruence and its impact on sponsorship effectiveness outcomes. Sport Marketing Quarterly, 18(2), 25-35.
Dees, W., Hall, T., Tsuji, Y., & Bennett, G. (2010). Examining the effects of fan loyalty and goodwill on consumer perceptions of brands at an action sports event. Journal of Sponsorship, 4(1), 38-50.
Wakefield, K., & Bennett, G. (2010). Affective intensity and sponsorship identification. Journal of Advertising, 39(3), 99-111.
Bennett, G., Ferreira, Lee, J. & Polite, F. (2009). The role of involvement in sports and sport spectatorship in sponsor's brand use: The case of Mountain Dew and action sports sponsorship. Sport Marketing Quarterly, 18(1), 14-24.
Tsuji, Y., Bennett, G. & Leigh, J. (2009). Investigating factors affecting brand awareness of virtual advertising. Journal of Sport Management, 23(4), 511-544.
Dees, W., Bennett, G., & Villegas, J. (2008). Measuring the effectiveness of commercial sponsorships of an elite intercollegiate football program. Sport Marketing Quarterly 17(2),79-89.
Ferreira, M., Hall, T., & Bennett, G. (2008). Exploring brand positioning in the context of sponsorship: A correspondence analysis of the Dew Action Sport Tour. Journal of Sport Management, 22(6).
Gwinner, K., & Bennett, G. (2008). The impact of brand cohesiveness and sport identification on brand fit in a sponsorship context. Journal of Sport Management, 22(4), 410-426.
Tsuji, Y., Bennett, G., & Zhang, J. (2007). Consumer satisfaction with an action sports event. Sport Marketing Quarterly, 16(4), 199-208.
Bennett, G., Sagas, M., & Dees, W. (2006). Media preferences of action sports consumers: Differences between Generation X and Y. Sport Marketing Quarterly, 15 (1), 40-49
Bennett, G., & Lachowetz, T. (2004). Marketing to lifestyles: Action sports and Generation Y. Sport Marketing Quarterly, 13 (4), 239-243
Bennett, G., Henson, R., & Zhang, J. (2003). Generation Y perceptions of the action sports industry segment. Journal of Sport Management, 17(2), 95-115.
Bennett, G. (2002). Web-based instruction in sport management. Sport Management Review, 5(1), 45-68.
Bennett, G. & Green, F. (2001). Student learning in the online environment: No significant difference? Quest, 53, 1-13.
Play the Right Way
Data Collection at Sunshine State Games
Fusion Arts Exchange on Sports Management
Data Collection at Sunshine State Games
The American Sport Brand International Exchange
Data Collection at Sunshine State Games 2006
Research Work between Florida Sports Foundation and TAMU
Professor of Excellence. ING Professor of Excellence, 2010 TAMU. (2010)
Research Poster Presentation Award. Sport Marketing Association. (2005)
Teacher of the Year, College of Health. University of Florida. (2002)
Chair. Sport Marketing Association Conference Committee. (2011)
Conference Committtee Chair. Sport Marketing Association. (2005)
Founder, Sport Marketing Association (2002)
President Elect. Sport Marketing Association. (2012)
Teacher of the year. HLKN Sports Management Division. (2015)