Hyun-Woo Lee
Assistant Professor, Health and Kinesiology
Office#: 342BF Blocker
Mail Stop: 4243
Office Phone: (979) 845-3783
E-mail:
Primary Emphasis Area: Sport Management
Web Site: http://www.sportmarketresearch.com
Google Scholar: Google Scholar Profile
Short Bio
Dr. Hyun-Woo Lee is an Assistant Professor in the Sport Management Division. He received his Ph.D. at Florida State University with a certification in Measurement and Statistics. His research interests focus primarily in Human Emotion and Fan Behavior.

As an interdisciplinary researcher, Dr. Lee uses both psychometric and physiological evidences to better understand the sport consumer. His lab will open in 2018, equipped with EEG and eye tracking devices. Dr. Lee's work has been published in major sport management and marketing journals such as Journal of Sport Management, Sport Marketing Quarterly, International Journal of Sports Marketing and Sponsorship, and Journal of Travel Research.

Prior to his academic career, Dr. Lee was a race car driver and marketing manager of the Synchro-G Racing Team in South Korea. As a driver, he made multiple appearances on the podium in national races. As a manager, he attracted sponsors and established the integrated marketing communication solution for the team.

Research Interests
Human Emotions and Fan Behavior
Interaction of Mind, Body, and the Environment in Sporting Experiences
Marketing and Communication Strategies for Sport Organizations
Neurophysiological Approaches to Behavioral Science
Courses Taught
2018 - 2019
SPMT 615, SPMT 685
HLKN Faculty   |   HLKN Staff